Nvidia Accelerates AI Collaboration with Chinese Auto Giants

March 22, 2024, 9:37 am
Nvidia
Nvidia
Location: United States, California, Santa Clara
BYD North America
BYD North America
Location: United States, California, Los Angeles
Employees: 10001+
Founded date: 1999
Nvidia, the AI titan, is ramping up its collaboration with Chinese auto giants BYD, Xpeng, and GAC Group by supplying its next-gen AI chip, DRIVE Thor, for their upcoming vehicles. This move reflects Nvidia's focus on tapping into China's growing demand for autonomous and connected vehicle technologies. BYD and GAC are set to begin production of luxury EVs with autonomous driving capabilities in 2025, powered by Nvidia's cutting-edge computing chip. Other manufacturers like Zeekr and Li Auto are also embracing AI for automotive innovation. BYD will utilize Nvidia's generative AI and simulation technologies to optimize its virtual factory and sales operations. Despite a slight decline in revenue from its automotive business last year, Nvidia is expanding its autonomous driving team in China, recognizing it as a key market for advanced driver assistance systems.