Sony Faces Sales Slump with PlayStation VR 2

March 19, 2024, 4:52 am
Apple
Apple
Location: United States, California, Cupertino
Employees: 10001+
Founded date: 1976
Sony Group
Sony Group
Location: Japan
Sony's PlayStation VR 2 is struggling with low sales, forcing the company to halt production until existing stock is cleared. Bloomberg reports that despite releasing over 2 million units, Sony is unable to sell them, leading to a halt in production. The market for VR devices is challenging due to a lack of content, with developers hesitant to create games and apps for virtual reality. The release of Apple Vision Pro has also impacted sales, as it has generated more interest in affordable models. Sony's decision to pause production aims to address the surplus stock issue. Analysts predict a 31.5% annual growth in VR headset sales from 2023 to 2028. This setback highlights the challenges faced by all VR device manufacturers in a market with limited content availability.