EU Cracks Down on AliExpress Over Illegal Content

March 19, 2024, 6:12 am
AlibabaB2B
AlibabaB2B
Location: China, Zhejiang, Hangzhou City
Employees: 10001+
Founded date: 1999
AliExpress Russia
AliExpress Russia
Location: Brazil, Southeast, São Paulo
Employees: 201-500
Founded date: 2009
ESM - European Stability Mechanism
ESM - European Stability Mechanism
Location: Belgium, Brussels-Capital, Brussels
Employees: 1001-5000
Founded date: 1958
The European Commission has set its sights on AliExpress, the online marketplace giant, in a formal investigation under the Digital Services Act (DSA). This move marks a significant step in the EU's efforts to hold tech giants accountable for their actions in the digital realm. The probe will delve into various aspects of AliExpress' operations, including content moderation, complaint-handling mechanisms, advertising transparency, and data access for researchers. These areas are crucial for protecting consumers and preventing the spread of illicit content online. The commission's decision to launch formal proceedings against AliExpress highlights the seriousness of the alleged violations and the need for a thorough investigation. Key concerns include the platform's failure to enforce its terms of service effectively, especially regarding the sale of potentially harmful products and the accessibility of inappropriate content to minors. Additionally, the investigation will scrutinize AliExpress' efforts to prevent the dissemination of harmful content through its affiliate program. The commission will also assess the platform's compliance with DSA provisions related to user notification mechanisms, complaint handling, and data transparency for traders. If found guilty of non-compliance, AliExpress could face significant penalties and enforcement measures. The commission's investigation will focus on gathering evidence and conducting detailed assessments to determine the extent of the alleged infringements. The initiation of formal proceedings empowers the commission to take enforcement actions, including interim measures, to address any identified violations promptly. AliExpress, as a Very Large Online Platform (VLOP) under the DSA, is subject to heightened regulatory scrutiny due to its extensive user base in the EU. The company must adhere to strict requirements outlined in the DSA to ensure a safe marketplace for consumers. In response to the investigation, an AliExpress spokesperson emphasized the company's commitment to collaborating with regulatory authorities and upholding applicable standards. The spokesperson highlighted AliExpress' dedication to creating a secure marketplace environment that fosters consumer trust and complies with the DSA's provisions. The EU's crackdown on AliExpress is part of a broader effort to enforce accountability in the digital space and protect consumers from harmful content. As the first online marketplace to face a formal DSA investigation, AliExpress is under intense scrutiny, with potential penalties looming if found guilty of non-compliance. The outcome of this investigation will have far-reaching implications for the regulation of tech giants and the protection of consumers in the digital age.