Starbucks Odyssey NFT Program Comes to an End
March 17, 2024, 2:46 pm
Starbucks has decided to pull the plug on its NFT program, Odyssey, leaving users with limited time to wrap up their digital journeys. The decision to discontinue the program was made to pave the way for future developments, leaving members with mixed feelings about the abrupt end.
Starbucks Odyssey, a unique blend of loyalty rewards and NFTs, offered members the chance to earn digital collectible stamps through interactive activities and challenges. The program, powered by Web3 technology, aimed to create a sense of community among Starbucks enthusiasts across the US.
As the program comes to a close on March 31, users have until March 25 to complete any remaining activities and journeys within the platform. While members will not have another Benefit Selection Period, Starbucks plans to email a final benefit to Odyssey members who are Level 1 and higher by the end of March.
Following the shutdown of Odyssey, Stamps will still be accessible on Nifty Gateway, allowing users to continue buying, selling, and transferring their digital collectibles. The transition to the Nifty marketplace will provide members with the opportunity to explore new avenues for trading and interacting with their NFTs.
Despite the closure of the Starbucks Odyssey Discord server on March 19, Starbucks reassures its members that they are considering the community's needs as they evolve the program. The company aims to provide a platform for members to connect and engage with each other in the future.
While the end of Starbucks Odyssey may come as a disappointment to some, it marks the beginning of a new chapter in the world of NFTs and loyalty programs. As brands and companies continue to explore the possibilities of Web3 technology, the future holds exciting opportunities for digital collectibles and community building.
Starbucks Odyssey, a unique blend of loyalty rewards and NFTs, offered members the chance to earn digital collectible stamps through interactive activities and challenges. The program, powered by Web3 technology, aimed to create a sense of community among Starbucks enthusiasts across the US.
As the program comes to a close on March 31, users have until March 25 to complete any remaining activities and journeys within the platform. While members will not have another Benefit Selection Period, Starbucks plans to email a final benefit to Odyssey members who are Level 1 and higher by the end of March.
Following the shutdown of Odyssey, Stamps will still be accessible on Nifty Gateway, allowing users to continue buying, selling, and transferring their digital collectibles. The transition to the Nifty marketplace will provide members with the opportunity to explore new avenues for trading and interacting with their NFTs.
Despite the closure of the Starbucks Odyssey Discord server on March 19, Starbucks reassures its members that they are considering the community's needs as they evolve the program. The company aims to provide a platform for members to connect and engage with each other in the future.
While the end of Starbucks Odyssey may come as a disappointment to some, it marks the beginning of a new chapter in the world of NFTs and loyalty programs. As brands and companies continue to explore the possibilities of Web3 technology, the future holds exciting opportunities for digital collectibles and community building.