Prescient AI Revolutionizes Media Measurement and Optimization
March 15, 2024, 5:27 pm
Prescient AI, a trailblazer in AI-powered media measurement and optimization, has secured $10 million in Series A funding, led by Headline and CEAS Investments. This funding will fuel the expansion of their platform to enhance sales and media channel integration coverage. Brands like GOOD AMERICAN, HexClad, Cozy Earth, and Nood have already experienced a 20% increase in return on ad spend (ROAS) by leveraging the Prescient AI platform to predict profitability and maximize revenue from advertising campaigns.
Prescient AI's innovative approach utilizes first-party data and proprietary machine learning models to accurately attribute revenue across the entire media mix. By forecasting the impact of future spending and providing daily insights, Prescient AI empowers marketers to make informed decisions and optimize budget allocation with confidence. The platform's ability to measure the halo effects of ad campaigns on sales, including in the Amazon marketplace, sets it apart from traditional marketing analytics solutions.
In a landscape where user-level tracking is increasingly restricted due to data privacy regulations, Prescient AI offers a solution that adapts to changes in the business environment and delivers reliable insights without relying on outdated tracking methods. By connecting sales and marketing channels in minutes and providing actionable campaign performance insights within days, Prescient AI enables brands to stay ahead of the curve and maximize the value of every marketing dollar spent.
With a focus on building for the future of media optimization, Prescient AI has garnered praise from industry leaders and investors alike. The company's commitment to providing accurate results and trustworthy recommendations has positioned it as a leader in the marketing mix optimization space. As Prescient AI continues to innovate and expand its platform, it is poised to revolutionize how brands approach media measurement and optimization in the digital age.
Prescient AI's innovative approach utilizes first-party data and proprietary machine learning models to accurately attribute revenue across the entire media mix. By forecasting the impact of future spending and providing daily insights, Prescient AI empowers marketers to make informed decisions and optimize budget allocation with confidence. The platform's ability to measure the halo effects of ad campaigns on sales, including in the Amazon marketplace, sets it apart from traditional marketing analytics solutions.
In a landscape where user-level tracking is increasingly restricted due to data privacy regulations, Prescient AI offers a solution that adapts to changes in the business environment and delivers reliable insights without relying on outdated tracking methods. By connecting sales and marketing channels in minutes and providing actionable campaign performance insights within days, Prescient AI enables brands to stay ahead of the curve and maximize the value of every marketing dollar spent.
With a focus on building for the future of media optimization, Prescient AI has garnered praise from industry leaders and investors alike. The company's commitment to providing accurate results and trustworthy recommendations has positioned it as a leader in the marketing mix optimization space. As Prescient AI continues to innovate and expand its platform, it is poised to revolutionize how brands approach media measurement and optimization in the digital age.