Disruptive Innerwear Brand Bummer Raises INR 9.25 Cr in Funding Round

An Ahmedabad-based innerwear brand, Bummer, has raised INR 9.25 crore in a funding round led by Gruhas Collective Consumer Fund. The company aims to provide comfortable, sustainable, and fashionable choices to its customers. Bummer has previously secured funding from investors like Boat's Aman Gupta and Beenext Asia. The company specializes in a range of underwear and loungewear, generating most of its revenue from its own website. Bummer is focused on expanding its distribution to reach 10,000 touchpoints in the next five years, with a strong emphasis on non-metro cities. The company plans to use the funds raised for marketing expenses, distribution expansion, and team growth. Bummer aims to break even within 12 months and is looking for another funding round in the near future.