The Ayurveda Experience: A Journey of Growth and Expansion
March 10, 2024, 7:44 pm
The Ayurveda Experience (TAE) has secured a whopping $27 million in funding led by Jungle Ventures, a Singapore-based VC firm. This direct-to-consumer brand, known for its Ayurvedic products, is on a mission to deepen its brand presence and recognition in existing markets. With plans to ramp up customer engagement, invest in product R&D, and scale new avenues for distribution, TAE is poised for exponential growth.
Founded in 2010 by Rishabh Chopra, TAE has become the largest D2C Ayurveda content and products company in North America, Europe, Canada, Australia, and India. Offering a diverse range of beauty and health products under brands like iYURA, Ajara, A Modernica Naturalis, and Ayuttva, TAE has captured the hearts of customers worldwide.
With a strong focus on digital expansion, TAE has strategically optimized its operations to cater to a global audience while maintaining its roots in India. Over 97% of its customers prefer purchasing products directly from its app and website, showcasing the brand's strong digital presence and customer loyalty.
The recent funding round not only boosts TAE's financial strength but also paves the way for further innovation and market expansion. As the company continues to grow its product offerings and reach new markets, it is setting a new standard for global brands with an Indian touch.
With a vision to blend traditional Ayurvedic wisdom with modern technology, TAE is on a path to redefine the skincare and wellness industry. As the company gears up for the next phase of growth, the world eagerly awaits to experience the magic of Ayurveda through The Ayurveda Experience.
Founded in 2010 by Rishabh Chopra, TAE has become the largest D2C Ayurveda content and products company in North America, Europe, Canada, Australia, and India. Offering a diverse range of beauty and health products under brands like iYURA, Ajara, A Modernica Naturalis, and Ayuttva, TAE has captured the hearts of customers worldwide.
With a strong focus on digital expansion, TAE has strategically optimized its operations to cater to a global audience while maintaining its roots in India. Over 97% of its customers prefer purchasing products directly from its app and website, showcasing the brand's strong digital presence and customer loyalty.
The recent funding round not only boosts TAE's financial strength but also paves the way for further innovation and market expansion. As the company continues to grow its product offerings and reach new markets, it is setting a new standard for global brands with an Indian touch.
With a vision to blend traditional Ayurvedic wisdom with modern technology, TAE is on a path to redefine the skincare and wellness industry. As the company gears up for the next phase of growth, the world eagerly awaits to experience the magic of Ayurveda through The Ayurveda Experience.