Photoroom: A Parisian AI Photo Editor Making Waves in the Industry
February 28, 2024, 9:15 am
Photoroom, a Paris-based AI photo editor, recently secured $43 million in Series B funding, bringing its total funding to $64 million. Led by Balderton Capital and new investor Aglaé, with participation from YCombinator, the company plans to accelerate its innovation in generative AI by expanding its model capabilities and doubling its team size by the end of 2024.
Photoroom, founded in 2019, offers new AI photo-editing tools that give businesses more creative control over their product images. These tools include AI Backgrounds, AI Expand, AI Images, AI Fill, Auto-rotate, AI Upscale, and an Image Editing API. The company collaborates with photographers and image providers worldwide to ensure a diverse dataset for training its models.
CEO Matthieu Rouif emphasizes the importance of empowering businesses to create amazing product photos without the need for expert photography skills. Photoroom's latest tool, Photoroom Instant Diffusion, is designed to create consistently styled product images, regardless of the source.
With over 150 million downloads globally, Photoroom ranks as the sixth most popular generative AI product. The company's client base includes big names like Warner Bros., Wolt, and Poshmark. In a recent collaboration with Warner Bros. for the Barbie Movie social media campaign, Photoroom's AI-powered photo editing API played a crucial role in creating engaging content that garnered over 13 million shares on social media.
Photoroom's success lies in its commitment to training its own models from scratch, investing in compute power, and securing image rights from agencies and creators. The company's focus on quality, speed, and user feedback sets it apart in the competitive AI photo editing market.
As Photoroom continues to push boundaries in generative AI, its impact on the industry is undeniable. With a growing team and a strong vision for the future, Photoroom is poised to lead the way in revolutionizing the way businesses approach product photography.
Photoroom, founded in 2019, offers new AI photo-editing tools that give businesses more creative control over their product images. These tools include AI Backgrounds, AI Expand, AI Images, AI Fill, Auto-rotate, AI Upscale, and an Image Editing API. The company collaborates with photographers and image providers worldwide to ensure a diverse dataset for training its models.
CEO Matthieu Rouif emphasizes the importance of empowering businesses to create amazing product photos without the need for expert photography skills. Photoroom's latest tool, Photoroom Instant Diffusion, is designed to create consistently styled product images, regardless of the source.
With over 150 million downloads globally, Photoroom ranks as the sixth most popular generative AI product. The company's client base includes big names like Warner Bros., Wolt, and Poshmark. In a recent collaboration with Warner Bros. for the Barbie Movie social media campaign, Photoroom's AI-powered photo editing API played a crucial role in creating engaging content that garnered over 13 million shares on social media.
Photoroom's success lies in its commitment to training its own models from scratch, investing in compute power, and securing image rights from agencies and creators. The company's focus on quality, speed, and user feedback sets it apart in the competitive AI photo editing market.
As Photoroom continues to push boundaries in generative AI, its impact on the industry is undeniable. With a growing team and a strong vision for the future, Photoroom is poised to lead the way in revolutionizing the way businesses approach product photography.