SWAT Equity Partners

Founded in 2015, SWAT Equity Partners (“SWAT Equity"​) is a consumer-focused investment fund that leverages its partners'​ dynamic combination of lethal creative and traditional private equity capabilities to identify and support emerging consumer brands and prudently accelerate their growth. SWAT Equity benefits from over 80 years of combined experience in investing, operating, and brand building and is led by Richard Kirshenbaum, a pioneering marketing executive, Sarah Foley, a private equity professional, angel investor, and operator, and Mark Hauser, a seasoned private equity professional. The team has invested over $1 billion of capital over the past 20 years in many businesses across multiple investment stages. To date, SWAT Equity has made several investments in high-growth consumer businesses including Banza, Blackwell, Foodstirs, Guideboat, Hatch, Knix, Naadam, Pet Plate, Powerful Foods, Repurpose, Something Navy, Supergoop!, Thirstie, Zeel, 305 Fitness, Frank and Womaness. We believe strong brand identities are as important to success as operational and financial performance. We focus on high-growth, consumer branded business with a differentiated product or service, an authentic brand positioning, and annual revenue greater than $1 million.