Stage 2 Capital is a venture capital firm that invests in early stage B2B software companies and sits shoulder to shoulder with leadership teams to operationalize sustainable revenue growth and sales operations. Backed by top go-to-market professionals from leading tech companies, Stage 2 Capital leverages its deep sales expertise to help entrepreneurs scale their businesses in addition to providing capital.
Location: United States
Employees: 1-10
Founded date: 2018
Investment Type: Venture Capital
Investment Stage: Pre-Seed; Seed; Series A
Portfolio 5
| Date | Name | Website | Total Raised | Location |
| 11.05.2023 | Cable | cable.tech | $16.3M | United Kin... |
| 02.05.2023 | Gappify | gappify.com | $10M | United Sta... |
| 20.07.2022 | Veremark | veremark.com | $14.31M | United Kin... |
| 22.02.2022 | PERCHPEEK | perchpeek.com | $13.75M | United Kin... |
| 21.07.2021 | Sales Impa... | salesimpactacademy.co.uk | $26M | - |
Persons 5
| Date | First Name | Last Name | Title | Location | |||
| - | John | Guerci | Limited Pa... | linkedin.c... | - | j**n@stage... | - |
| - | Mark | Mikitka | Limited Pa... | linkedin.c... | - | m**k@stage... | - |
| - | Michelle | Crothers | Limited Pa... | linkedin.c... | - | m******e@s... | - |
| - | Jill | Rowley | GTM Adviso... | linkedin.c... | - | j**l@stage... | - |
| - | Jason (Jay... | Webb | Limited Pa... | linkedin.c... | - | j*y@stage2... | - |
News 17
| Date | Title | Description |
| 11.08.2020 | What to do when demand increases 30X overnight? Interview with Hilary Headlee, Head of Global Sales Operations and Enablement @Zoom | What to do when demand increases 30X overnight? Today we look inside Hilary Headlee’s world as she mobilized the sales team to handle our societal dependence on Zoom as we transitioned to a post-pandemic context. Hilary is the Head of Glob... |
| 24.06.2020 | The Science of Re-Establishing Growth: When and How Fast? | Should we re-establish growth and, if so, how fast? This decision of when to scale and how fast has intrigued me over the years. Moving too quickly yields unnecessary burn of valuable capital assets, often leading to insolvency. Moving too... |
| 24.06.2020 | The Science of Re-Establishing Growth: When, Where, How? | The Science of Re-establishing Growth: When and How Fast? Over the past three months, founders have navigated tumultuous times, stabilized financial positions, pivoted product messaging, and mobilized remote workplace culture. Now, many fo... |
| 03.06.2020 | Coaching Your Salesperson through a Deal that is Pushing. 3 Minute Role Play with John McMahon, Board Member at MongoDB, Snowflake, and Sprinklr | “Bad news. The deal is slipping to next quarter.” We have all been there. The end of the quarter is just weeks away. The team is forecasting 105% of goal with 60% already booked. However, 20% of the forecast is dependent on that “whale” ac... |
| 19.05.2020 | Managing Investor and CEO Expectations, including Elon Musk! 5 Minutes with Jon McNeill, Former President @Tesla | During an economic downturn, one of our toughest responsibilities as senior management is “managing up”. What was once a supportive, relatively passive relationship with our investors has suddenly evolved into nearly daily correspondences a... |
| - | [ROLE PLAY] Customer Cancellation Call with OJ, CRO @Asana and former VP of Sales @Dropbox | For most businesses, economic performance and the volume of customer cancellation calls are inversely correlated. Not surprisingly, many have experienced an accelerated volume of these types of calls over the past two month. It’s worth aski... |
| - | Crisis Management - A Cheat Sheet for Startup CEOs | Organizations look to their CEOs and managers for the steadying hand of direction. The general paradigm is that leaders see the path forward and make decisions to achieve that vision. In short, they have the answers. The paradigm especially... |
| - | How to improve revenue in the current environment (hint: it’s not more pipeline) | Now that we are two months in, we looked at a few dozen companies with minimal impact to their revenue (consistent revenue) and a few dozen with more pronounced impact (underperforming revenue) to understand execution patterns. We did our b... |
| - | 5 Steps to Pivoting Sales for Success in a Down Economy | Step 1: Re-invent ICP and CVP When the outer context shifts, rapid adaptation is necessary, starting with the organization’s Customer Value Proposition (CVP) and Ideal Customer Profile (ICP). This is not easy. Change is riddled with anxi... |
| - | Matching Sales Capacity with Demand Gen using a Bottoms Up Growth Model | Across the globe, almost every startup has had to throw out their original forecast and start from scratch. Projecting the year-end ARR or next set of hires no longer follows the simple equation of taking last year’s number and multiplying ... |
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Mentions in press and media 31
| Date | Title | Description |
| 04.09.2025 | Fiveonefour Raises $17M in Total Funding | Fiveonefour, a Portland, OR-based company which specializes in data and analytics AI and developer tooling, raised $17M in total funding. The round was led by Dimension Capital, with participation from Stage 2 Capital, Flybridge Capital Par... |
| 24.09.2024 | Rampersand leads AUD $5.1 million funding round for Restoke.ai | Australian venture capital leader Rampersand has led a funding round for Restoke.ai, a technology platform that helps restaurants increase profitability through automation. The $5.1 million raise was supported by Mandalay Venture Partners, ... |
| 04.09.2024 | The Rise of Strategic Partnerships and AI in Business Growth | In the fast-paced world of business, change is the only constant. Companies are on a relentless quest for growth. They seek innovative solutions to stay ahead. Two recent developments highlight this trend: Orchestry's expansion in the Asia-... |
| 03.09.2024 | AI Startup Champion Raises $3.3Million to Fuel the Era of Customer-Led Growth | Champion, the AI-powered customer advocacy platform, today announced the closing of its oversubscribed $3.3 million Seed round led by Flyover Capital, with continued investment from High Alpha and participation from Bread & Butter Ventu... |
| 26.07.2024 | The Rise of AI and Strategic Partnerships: A New Era for Business Innovation** ** | ** In the fast-paced world of technology, the synergy between artificial intelligence (AI) and strategic partnerships is reshaping industries. Companies are not just adopting AI; they are integrating it into their core operations, enhancing... |
| 25.07.2024 | Momentum: Customer Intelligence Company Secures $13 Million In Series A Funding | Momentum, the customer intelligence platform that enables enterprise listening and automation, announced that it has raised $13 million in Series A funding led by FirstMark Capital with participation from Stage 2 Capital. This brings Moment... |
| 23.07.2024 | Momentum raises $13M to enhance AI-driven customer intelligence platform Your vote of support is important to us and it helps us keep the content FREE. One click below supports our mission to provide ... | Customer intelligence platform startup Momentum Labs Inc. announced today that it has raised $13 million in new funding to accelerate product development and drive business expansion. Founded in 2020, Momentum offers a platform that taps in... |
| 27.06.2024 | Pear Commerce Secures $10M in Series A Funding to Transform Shoppable Media & Enhance Retail E-commerce | On June 27, 2024, Pear Commerce, a retail e-commerce enablement platform, announced it has secured $10 million in Series A funding led by Stage 2 Capital. This follows Pear’s significant 5x year-over-year growth and its pivotal role in crea... |
| 20.10.2023 | Auquan Secures $3.5 Million to Accelerate Generative AI for Financial Services | Auquan, an AI innovator for financial services, announced the closing of its $3.5 million seed round, led by early-stage investor Neotribe Ventures. The company also formally announced its Auquan Intelligence Engine™, powered by retrieval a... |
| 30.07.2023 | Stage 2 Capital Launches 15 New B2B Companies in its 2023 Catalyst Cohort | NYC-based venture capital firm Stage 2 Capital announced 15 companies that are joining its 2023 Catalyst program. The group consists of B2B software companies across a wide range of verticals, from DevOps to GenAI to payment processing to d... |
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