VC firms
Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
Overview
Employees
1-10
Investment Type
Private Equity Firm; Accelerator
Investment Stage
Private Equity
Funds raised 1
| Date | Fund size | Announcement |
| Sign up to see | Sign up to see | Sign up to see |
Persons 8
| Date | First Name | Last Name | Title | Location | |||
| Sign up to see | Sign up to see | Sign up to see | Sign up to see | Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Shahir | Amin | Managing Director | |||||
| Kevin | Murphy | Managing Director | |||||
| John | Wilson | Senior Principal | |||||
| Ben | Jang | Senior Principal | |||||
| Jon | Sebastiani | Founder & Managing Partner | |||||
| Keith | Levy | Operating Partner | |||||
| Caitlyn | McDuffee | Chief Financial Officer |
Mentions in press and media 14
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 11, 2024 | Oats Overnight: High-Protein Oatmeal Company Closes $35 Million (Series B) | Oats Overnight (OON) announced that it has raised $35 million in Series B funding. This funding round was led by Enlightened Hospitality Investments (EHI) with participation from new investor Sonoma Brands Capital and from existing investor... |
| Oct 24, 2023 | Jury awards Smashmallow $21m in defective equipment trial: ‘They tried to trick us, we held them responsible and ultimately won’ | Smashmallow—a snackable marshmallow brand created by food & beverage investor and incubator Sonoma Brands Capital—has been awarded $21 million plus attorneys’ fees after a lengthy legal battle* with an equipment manufacturer that failed... |
| Aug 2, 2021 | Pet medication delivery startup Mixlab raises $20M | The company plans to grow its team and to launch more fulfillment centers across the country There are plenty of startups out there now dedicated to helping people get their medications in an easy and timely matter; it has become a big spac... |
| Mar 30, 2021 | London-based men’s health startup Manual secures US $30M in Series A | A London-based health and wellness platform for men, Manual, raised US $30 million in a Series A funding round announced on March 30, 2021. Participating in the investment is US-based Sonoma Brands and Waldencast, together with existing Eur... |
| Mar 30, 2021 | London-based men’s health platform Manual raises $30 million in series A | London-based Manual has closed a series A round totalling $30 million. Existing investors Felix Capital and Cherry Ventures took part, as well as new additions Sonoma Brands and Waldencast. According to a National Pharmacy Association study... |
| Dec 17, 2020 | Egg Innovations acquires PECKISH snack brand | Founded by KRAVE founder Jon Sebastiani and launched in January 2019, PECKISH is the third incubated concept from growth equity firm Sonoma Brands, which will continue to be involved in PECKISH and will team up with Indiana-based Egg In... |
| May 4, 2020 | Sonoma Brands acquires KRAVE Jerky: 'We will re-establish KRAVE as an innovator' | "I believe that there is tremendous value left in this brand," said Sebastiani, who was speaking to FoodNavigator-USA after Sonoma Brands announced the completion of a deal to buy KRAVE for an undisclosed sum (lower than the pr... |
| Feb 12, 2019 | Sonoma Brands Expands Team | Sonoma Brands, a Sonoma, CA-based venture fund and brand incubator, is expanding its team. The strategic hires and promotions aim to advance the growth equity firm’s presence as an esteblished investor in innovative food & beverage, wel... |
| Jan 19, 2019 | VIDEO: Jon Sebastiani on Yumble... ‘There is a wide open gap in the marketplace for a premium [kids’ food] brand’ | Launched in 2016 by KRAVE Jerky founder Jon Sebastiani, Sonoma Brands has thus far invested in brands including Dang Foods, Hu chocolate, Guayaki, True Botanicals, and Vintage Wine Estates; and developed three ‘incubated’ concepts o... |
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FAQ about Sonoma Brands
What funds has Sonoma Brands raised?
Sonoma Brands has announced 1 fund on Parsers VC.
What has the press written about Sonoma Brands?
Parsers VC has collected 14 articles mentioning Sonoma Brands, among them “Oats Overnight: High-Protein Oatmeal Company Closes $35 Million (Series B)” (Aug 11, 2024) and “Jury awards Smashmallow $21m in defective equipment trial: ‘They tried to trick us, we held them responsible and ultimately won’” (Oct 24, 2023).
Is Sonoma Brands still active?
Yes, Sonoma Brands is active; its latest activity on Parsers VC dates from Aug 13, 2026.