| Date | Title | Description |
| 01.11.2024 | Noma: The Guardian of AI Security in a Data-Driven World | In the rapidly evolving landscape of enterprise technology, the race to harness the power of artificial intelligence (AI) is in full swing. Companies are eager to leverage their data to enhance operations, streamline processes, and improve ... |
| 31.10.2024 | The Rise of Labubu: A Plush Toy Phenomenon in Southeast Asia | In the bustling streets of Bangkok, a plush toy is capturing hearts and wallets. Labubu, a quirky character from Pop Mart’s “The Monsters” collection, has become a cultural icon in Thailand. This little monster is not just a toy; it’s a tre... |
| 31.10.2024 | Israeli AI security startup Noma launches with $32M to secure the ‘Data and AI Lifecycle’
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One click below supports our mi... | Israeli artificial intelligence enterprise security startup Noma Security Inc. today launched and announced that it has raised $32 million in funding to enhance its end-to-end AI security platform and grow its customer base.
Founded in 2023... |
| 31.10.2024 | Noma arrives to provide security from data storage to deployment for enterprise AI solutions | Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More
As 2024 nears its conclusion, the state of play in enterprise technology is that companies of all sizes and domai... |
| 30.10.2024 | Pop Mart’s Labubu breaks records in Thailand—can the trend go global? | Labubu’s surge in popularity in Thailand has taken even its Chinese fans by surprise.
Across Bangkok, this plush “little monster” is everywhere. People of all ages dangle Labubu keychains from their bags, proudly showing off the brand. An o... |
| 26.10.2024 | Esg Innovation: Companies Leading Beyond Compliance | Share
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ESG is the short form of environmental, social, and governmental framework used by organisations to reach their growth. The framework is essential to get a competitive advantage and make the company grow more t... |
| 16.10.2024 | Как Лента формирует эффективный ассортимент на основе данных | Привет, Habr! Меня зовут Катя, я продакт-менеджер BigData в Lenta Tech, отвечаю за развитие цифровых продуктов блоков «Ассортимент» и «Ценообразование». В этой статье расскажу про путь к управлению ассортиментом на основе данных и наш флагм... |
| 16.10.2024 | Oshi Health Raises $60M in Series C Funding | Oshi Health, a NYC-based company which specializes in digestive healthcare, raised $60M in Seris C Funding.
The round was led by Oak HC/FT with participation from existing investors Bessemer Venture Partners, Flare Capital Partners, Frist C... |
| 10.10.2024 | Navigating the New Age of Advertising: AI and Data Validation Take Center Stage | The advertising landscape is shifting. Like a river carving its path through rock, innovation is reshaping how brands connect with consumers. Two recent developments highlight this transformation: Marketing Architects’ Annika Audience™ and ... |
| 08.10.2024 | Truthset Secures $5 Million in Series A Funding to Bring Accuracy, Collaboration, and Performance to Trillion Dollar Consumer Data Industry | Truthset
Data Point Capital is leading the round with participation from more than 20 industry insiders
SAN FRANCISCO, Oct. 8, 2024 /PRNewswire-PRWeb/ -- Truthset, the leading data validation-as-a-service offering, today announced it secure... |
| 04.10.2024 | Marketing Architects Builds Annika Audience™ for Unified TV Buying | TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals. This a... |
| 02.10.2024 | Formality raises €8M in first round to simplify contract management | Formality, a platform dedicated to intelligent contract management for clients and suppliers, has announced today that it has raised €8 million.
This first round was carried out with VC funds Partech and Serena, two major players in support... |
| 02.10.2024 | Paris-based Formality raises €8 million to simplify contract management | Formality, the platform dedicated to intelligent contract management for clients and suppliers, has announced that it has raised €8 million. This first round was carried out with VC funds Partech and Serena, two major players in supporting ... |
| 30.09.2024 | The Digital Silk Road: Xiaohongshu and VOGUE Business Transform Luxury and Home Aesthetics | In the heart of Milan, a revolution is brewing. The intersection of fashion and home decor is reshaping lifestyles, especially among the youth. Xiaohongshu, a social media giant in China, is at the forefront of this transformation. Partneri... |
| 30.09.2024 | Xiaohongshu and VOGUE Business Redefine Home Aesthetics During Milan Fashion Week | MILAN, Sept. 30, 2024 /PRNewswire/ -- At the recent Milan Fashion Week, the world's premier fashion showcase, a wave of new trends emerged, notably in the realm of home decor. Here, fashion and home furnishings merged seamlessly, signaling ... |
| 26.09.2024 | AtData's New Sales Leader: A Game Changer for Email Intelligence | In the fast-paced world of digital marketing, data is the lifeblood that fuels success. AtData, a frontrunner in email address intelligence, has made a strategic move by appointing Stuart Lazarus as Senior Vice President of Sales. This deci... |
| 26.09.2024 | Navigating the Future of Retail: Strategic Partnerships in a Competitive Landscape | In the ever-evolving world of retail, partnerships are the lifeblood of innovation. Two recent collaborations illustrate this trend: Loop Neighborhood Market's alliance with Engage3 and Gainsight's partnership with SAP. Both partnerships ai... |
| 25.09.2024 | LG TVs start showing ads on screensavers | Enlarge / LG's 2024 G4 OLED TV.
LG reader comments 294
Last month, Ars Technica went on a deep dive into the rapid growth of ads in TV software. Less than three weeks later, LG announced that it was adding advertisements to its TVs’ screens... |
| 24.09.2024 | AtData Sets Sights on Growth, Selects Stuart Lazarus as Senior Vice President of Sales | AtData - Email Address Intelligence Experts
Identity and Martech Sales Leader Will Help Grow Use of Email Address Intelligence as a Critical Identifier for Marketing and Fraud Prevention
DEDHAM, Mass., Sept. 24, 2024 /PRNewswire-PRWeb/ -- A... |
| 24.09.2024 | Loop Neighborhood Market Partners Selects Engage3 as Price Intelligence Partner | Innovative Convenience Store & Marketplace to Continue Building Traffic and Loyalty by Augmenting Competitive Pricing Strategy
Innovative Convenience Store & Marketplace to Continue Building Traffic and Loyalty by Augmenting Competi... |
| 17.09.2024 | Uber and Wrapify: Two Innovations Shaping the Rideshare Landscape | In the ever-evolving world of ridesharing, two recent developments stand out: Uber's new safety features and Wrapify's innovative advertising campaign. Both initiatives reflect a growing trend toward enhanced user experience and civic engag... |
| 17.09.2024 | Встреча Founders' Mondays E-com пройдет 23 сентября в Москве | Настроить свою подписку на RB.RU
Встречу откроют специальные гости: Ирина Максюта, начальник управления продвижения отраслевых решений Альфа-Банка; Андреев Владимир, начальник отдела комплаенс консультаций Альфа-Банка; Александр Шуркаев, ди... |
| 17.09.2024 | Wrapify Launches Unique Swing States Rideshare Advertising Campaign To Drive Civic Engagement Ahead Of 2024 Presidential Election | Wrapify
Wrapify has launched a swing state rideshare advertising campaign to boost civic engagement ahead of the 2024 presidential election. Through this initiative, contributors can wrap rideshare vehicles with their preferred candidate's ... |
| 11.09.2024 | Empowering Voices: The Rise of Women in Media and Sports | In a world where narratives shape perceptions, the voices of women in media and sports are becoming increasingly powerful. Events like the Leading Women Defined Forum at The Paley Center for Media highlight this shift. Scheduled for Septemb... |
| 11.09.2024 | Empowering Voices: The Push for Representation in Media and Health | In a world where narratives shape perceptions, the importance of representation cannot be overstated. Two recent events highlight this truth: the Leading Women Defined Forum and the Sickle Cell Awareness Campaign. Both initiatives aim to el... |
| 10.09.2024 | Hispanic Sports Fans Drive Record Viewership and Brand Loyalty, Nielsen Highlights Untapped Potential | Latest Nielsen report points to Hispanic influence driving growth in soccer audiences and viewership of all major sporting events
NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data, and analytics... |
| 10.09.2024 | National Politics | Meet the Harris-Trump debate moderators: ABC News’ David Muir and Linsey Davis | Related Articles
National Politics | To pumped-up Democrats, Harris was everything Biden was not in confronting Trump in debate
National Politics | Taylor Swift endorses Kamala Harris for president
National Politics | Key takeaways from a d... |
| 06.09.2024 | THE PALEY CENTER FOR MEDIA PRESENTS LEADING WOMEN DEFINED FORUM POWER:FULL REPRESENTATION: ADVANCING WOMEN IN MEDIA & ENTERTAINMENT | The Event to Feature Dynamic Conversations with Female Leaders in Media and Entertainment
Featured Guests Include Malika Andrews, Jonathan Capehart, Allison Feaster, Laura Jarrett, Valerie Jarrett, and Brittany McCallum
Chase Sapphire® to S... |
| 05.09.2024 | The Egg Price Rollercoaster: A Market in Turmoil | Egg prices are soaring again. The reasons are as complex as a well-cooked omelet. A recent bird flu outbreak and a surge in consumer demand are squeezing supplies. The U.S. Department of Agriculture reports wholesale egg prices surpassed $3... |
| 05.09.2024 | The $40.9B Shift to CTV Advertising Marketers Can’t Afford to Ignore | Connected TV (CTV) advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027, nearly double the $24.6 billion spent in 2023. As more and more audiences consume their information and... |
| 04.09.2024 | Why egg prices are becoming expensive again | Listen to the article 3 min
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Egg prices are back on the rise as a devastating bird flu outbreak and swelling consumer demand eats into supply.
Wholesale egg p... |
| 04.09.2024 | New Gracenote Watch Prompts dataset helps video providers drive audience tune-in and engagement | Leveraging AI and human editorial expertise, Watch Prompts complements Gracenote Video Descriptors to deliver facts, talent call-outs and content comparisons
NEW YORK, Sept. 4, 2024 /PRNewswire/ -- Gracenote, the content solutions business ... |
| 29.08.2024 | Here's How Disney Plans to Use AI to Grow a $16 Billion Business Disney is planning to make a popular network into an app of its own for the first time. | SportsCenter was ESPN's flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch th... |
| 22.08.2024 | IAN BREMMER, ANIMA ANANDKUMAR AND JAMES GORMAN TO HEADLINE 2024 NACD DIRECTORS SUMMIT™ | NACD 2024 Blue Ribbon Commissioners and Co-chairs Nora Denzel and David Kenny to Release Report on Emerging Technology and Data Governance
WASHINGTON, Aug. 22, 2024 /PRNewswire/ -- The National Association of Corporate Directors (NACD), the... |
| 22.08.2024 | Verb Expands Leadership Team with Two Key Hires | The Award-Winning Experiential Agency Adds a Head of Marketing and Growth and an Executive Creative Director
NEW YORK and LOS ANGELES, Aug. 22, 2024 /PRNewswire/ -- Today brand experience powerhouse Verb is announcing that it has hired Kell... |
| 21.08.2024 | Premise Announces Alfredo Troncoso as Principal Lead of Retail Measurement | Alfredo will lead product teams focused on advanced analytics underpinning its retail measurement capabilities in Traditional Trade
NEW YORK, Aug. 21, 2024 /PRNewswire/ -- Premise, a leading provider of traditional trade insights and data s... |
| 20.08.2024 | US streaming viewership surges in July due to Olympics, Nielsen reports | TV viewership in the United States rose 3.5 per cent in July from a year earlier, largely driven by the summer Olympics in Paris, according to research firm Nielsen's latest The Gauge report.
Streaming platforms amassed 41.4 per cent of TV ... |
| 20.08.2024 | Engage3 Secures Top 15 Spot Amongst Sacramento Business Journal's Fastest-Growing Companies List | AI-Powered Pricing Leader Achieves Second Top 15 Ranking and Celebrates Technology Innovation
DAVIS, Calif., Aug. 20, 2024 /PRNewswire-PRWeb/ -- Engage3 powered by Dexi, a leader in helping retailers and brands profitably grow revenue and d... |
| 19.08.2024 | The Transformation of Television: From Screens to Data Machines | Television has undergone a seismic shift. Once a simple box for entertainment, it has morphed into a complex data-gathering machine. The landscape of TV is changing, and it’s not just about the shows anymore. It's about the viewers. The TV ... |
| 19.08.2024 | Your TV set has become a digital billboard. And it’s only getting worse. | Enlarge
Aurich Lawson | Getty Images reader comments 403
The TV business isn't just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset.
Over the past few years, TV makers have se... |
| 16.08.2024 | The Last Measurement Frontier: Why Advertising Needs Better Creative Data | Brands are continually being handed ever-more powerful lenses to scrutinize campaign impact. But while advanced measurement tools provide sharper clarity around what happens to ads after delivery, most tend to assume that statistically spea... |
| 13.08.2024 | Engage3 Recognized in Inc. Magazine's List of Fastest Growing Companies for 9th Consecutive Year and Awarded Patent for Personalized Pricing AI Commerce System | Engage3 Recognized in Inc. Magazine’s List of Fastest Growing Companies for 9th Consecutive Year and Awarded Patent for Personalized Pricing AI Commerce System
AI-Powered Pricing Company Credits 9 Years of Growth to Product Innovation and D... |
| 12.08.2024 | Olympics | U.S. again beats China in Olympic medals table after they tie for gold; France exceeds expectations | France and Australia were in the top five as predicted, but the other way around.
Skateboard star Keegan Palmer helped Australia go fourth with 18 golds among 53 medals, while fifth-place France tallied 16 golds among its 64 medals.
Britain... |
| 07.08.2024 | LiveRamp Announces Results For First Quarter FY25 | Revenue up 14% year-over-year
Second Consecutive Quarter of Double-Digit Revenue Growth
Raises Fiscal 2025 Revenue and Operating Income Guidance
SAN FRANCISCO, Aug. 07, 2024 (GLOBE NEWSWIRE) -- LiveRamp® (NYSE: RAMP), the leading data colla... |
| 07.08.2024 | Amazon Prime Video Doesn't Want to Be Just a Default Prime Perk. Here's How the Streaming Service Became a Major Player. Amazon Prime Video became the largest ad-supported streaming service in the U.S... | Amazon Prime Video is more than a side benefit of a Prime membership — Amazon is building out the streaming service to stand on its own.
Jeff Bezos saw Prime Video "as an opportunity to build a media company," not just as an offsh... |
| 06.08.2024 | Logan Paul’s Prime sports drink hit with lawsuit from bottler | Listen to the article 3 min
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Beverage bottler Refresco filed a lawsuit against Congo Brands, owner of Prime, alleging Congo backed out of an agreement to prod... |
| 30.07.2024 | Mars Wrigley: Sweetening the Deal in India | Mars Wrigley is on a mission. The chocolate giant aims to expand its footprint in India by 2025. With a keen eye on the gifting season, the company is rolling out Galaxy Jewels, a premium chocolate product designed for the Indian market. Th... |
| 29.07.2024 | Criteo Announces Senior Executive Promotions | Criteo, the commerce media company, announced the promotion of key leaders to further propel growth and continue building momentum in Retail Media and Performance Media, effective immediately.
Brian Gleason, who joined Criteo in April 2022 ... |
| 29.07.2024 | Mars Wrigley: Plans To Increase Market Share In India By FY25 The chocolate making company is banking heavily on the upcoming gifting season to increase its penetration in the Indian market | With Galaxy Jewels, Mars Wrigley has introduced a premium gifting product in the Indian market, focusing initially on metro cities and tier I towns. However, that's not the only focus area of the company for the Indian market. In an exclusi... |
| 28.07.2024 | The Price of Glory: U.S. Olympians Struggle to Fund Their Dreams | The Olympic dream is a shimmering prize, but for many U.S. athletes, it comes with a hefty price tag. A recent congressional report reveals that American athletes often bear the financial burden of their pursuit, averaging nearly $12,000 a ... |
| 26.07.2024 | Olympics | Chasing the Olympic dream isn’t cheap, and US athletes often are stuck with the bill | A recent congressional report finds that, on average, U.S. athletes must come up with nearly $12,000 a year to supplement their funding. “This means that, effectively, many of America’s most talented athletes must pay for the privilege of c... |
| 25.07.2024 | Paris 2024: A City Transformed by the Olympic Spirit**
** | ** The Paris 2024 Summer Olympics are more than just a sporting event. They are a grand tapestry woven into the fabric of the City of Light. The city is alive with anticipation, adorned with Olympic rings and vibrant decorations. Yet, benea... |
| 25.07.2024 | 5 Capabilities of a Strong Native Advertising Strategy | Created by Jon Stojan
Jul 25 2024, 02:51 AM EDT
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| 24.07.2024 | Olympics | United States favored to top overall medal table at Paris Games. China may challenge for most gold | The International Olympic Committee does not compile medal rankings. Gracenote has calculated its standings on overall medals won, although others focus the rankings on gold totals.
The forecast for the Americans on top is no surprise. This... |
| 09.07.2024 | Nielsen Names Akhil Parekh Chief Solutions Officer of Digital Product | NEW YORK, July 9, 2024 /PRNewswire/ -- Nielsen, the global leader in audience measurement, data and analytics, announced today that Akhil Parekh will join Nielsen as its Chief Solutions Officer of Digital Product.
In this newly created role... |
| 09.07.2024 | Nonalcoholic beer maker Athletic boosts coffers with $50M investment | Listen to the article 4 min
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Athletic Brewing closed a $50 million equity financing round led by General Atlantic and multiple other existing investors. The n... |
| 08.07.2024 | ST-GERMAIN LIQUEUR ANNOUNCES NEW COLLABORATION WITH ACTRESS SOPHIE TURNER TO CELEBRATE THE COCKTAIL OF THE SUMMER: THE ST-GERMAIN HUGO SPRITZ | New Short Film Sees the Hollywood Actress Searching for Something "Fresh" in South of France
Global Campaign to Bloom Throughout Summer Including "Spritz Counter" Public Installation with Bergdorf Goodman July 17-21 in N... |
| 28.06.2024 | KHABY LAME UNSCRIPTED LIMITED SERIES PRODUCED BY GROUP BLACK AND PROCTER & GAMBLE SET FOR WORLD PREMIERE ON TUBI | Lame Transitions Into Long Form Content with "Khaby Is Coming To America" which Features Top Talent Guests such as Alicia Keys, Jon Baptiste and David Beckham
NEW YORK, June 28, 2024 /PRNewswire/ -- Today, Group Black, an inclusiv... |
| 28.06.2024 | Violife® Launches Canada’s First 100% Dairy Free Cream Cheese Block | From Canada’s #1 selling dairy free cream cheese brand* comes a new whippable, spreadable and bakeable dairy free cream cheese block.
TORONTO–(BUSINESS WIRE)–There’s a new kid on the block and it lives up to the hype. Meet Violife®’s 100% d... |
| 17.06.2024 | Athletic Brewing buys second San Diego facility | Listen to the article 3 min
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Athletic Brewing announced it purchased a 107,000 square foot facility in San Diego across the street from its existing brewery f... |
| 14.06.2024 | Column: Why aren’t you watching one of the best shows on TV? | Created by showrunner Rolin Jones, the series differs slightly from the books, but maintains the sensibility of the world Rice conjured. Louis is no longer a white Louisiana plantation owner discovered by Lestat in the 1790s, but a Black Ne... |
| 13.06.2024 | YouTube's Growing Influence in the Living Room Sparks Antitrust Concerns | In a digital age dominated by tech giants, YouTube's ascent as a powerhouse in the realm of home entertainment has raised red flags among tech and competition watchdog groups. These groups are now calling on the US Department of Justice to ... |
| 13.06.2024 | NIELSEN SELECTS LIVERAMP TO CONNECT ADVANCED AUDIENCES FOR BIG DATA AND CROSS-PLATFORM MEASUREMENT AND PLANNING IN NIELSEN ECOSYSTEM | LiveRamp's RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK, June 13, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRa... |
| 12.06.2024 | Watchdog Group Calls for Antitrust Probe into YouTube's Home Entertainment Dominance | By John Lopez
Published Jun 12, 2024 11:49AM EDT
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Several tech and competition watchdog groups have urged the US Department of Justice (D... |
| 12.06.2024 | YouTube critics ask US to probe video site's 'living room dominance' | Boards, Policy & RegulationTechnologyChevron
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YouTube critics ask US to probe video site's 'living room dominance'
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| 10.06.2024 | Closing the Price Gap: Economic Benefits of Affordable Plant-Based Foods | Achieving price parity between plant-based and animal-based foods in retail has the potential to impact the food industry significantly. If plant-based and animal-based products were priced more equally, it would be a win-win for producers/... |
| 04.06.2024 | Meet the "Super Streamers" that could jolt the film and TV industry | figcaption>span]:font-sans">
American media companies are missing out on billions of dollars in revenue a year by neglecting to focus more on Asian American stories, according to the conclusions of three recent reports.
Why it ma... |
| 01.06.2024 | Call it ‘McStreamy’: After 20 seasons, ‘Grey’s Anatomy’ is a hit on Netflix and Hulu | “Grey’s Anatomy,” renewed for a 21st season on ABC, has 430 episodes, making it a binge-viewing mother lode.
Nielsen’s ranking of last year’s most streamed programs showed eight of the top 10 series were long-running hits from broadcast and... |
| 31.05.2024 | Amazon Fire TV Debuts Generative AI Search | Amazon Fire TV Debuts Generative AI Search
Eric Hal Schwartz on May 31, 2024 at 9:00 am
Amazon Fire TVs are adding a new AI-powered Alexa voice search feature to help viewers find and select TV shows and movies. The new tool employs large l... |
| 29.05.2024 | Nielsen Digital Co., Ltd. Nielsen announces usage status of travel reservation site based on Monthly Total report of digital content viewership | Nielsen Digital Co., Ltd.
Nielsen releases monthly total digital content viewership report on travel booking site usage
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Nielsen Digital Co., Ltd. (Minato-ku, Tokyo, CEO Dean Matthew Richardson), which provides viewing behavior analysis s... |
| 29.05.2024 | Ferrero to Finally Launch Vegan Nutella in Europe This Autumn | 4 Mins Read As the famed hazelnut spread turns 60, confectionery giant Ferrero will introduce a vegan version of Nutella in Europe later this year.
In the TV show How I Met Your Mother, there’s an episode where all the main characters conte... |
| 29.05.2024 | Nielsen Digital Co., Ltd. Nielsen announces usage status of travel reservation site based on Monthly Total report of digital content viewership | - |
| 28.05.2024 | Invivo and Sarah Jessica Parker Introduce Invivo X, SJP Pinot Noir 2022, A Blend of New Zealand Character and SJP's Signature Style | Invivo X, SJP Pinot Noir 2022
Invivo X, SJP Pinot Noir is the first red wine from the award-winning partners, representing five years of collaboration, passion and shared vision
AUCKLAND, New Zealand, May 28, 2024 /PRNewswire-PRWeb/ -- Invi... |
| 21.05.2024 | CBS' "60 Minutes" marks its 50th season as the top TV news program | figcaption>span]:font-sans">
Data: CBS, Nielsen; Chart: Thomas Oide/Axios
"60 Minutes" wrapped its 50th consecutive season as the No. 1 television news program last weekend, according to new Nielsen figures.
Why it matt... |
| 21.05.2024 | MarTech Interview with Manu Mathew, CEO at Cohora | Manu, please let us know about your role as CEO at Cohora and how it has impacted the growth of the company.
Back in the early 2000s when digital was taking off, I was working at a leading advertising agency and was challenged by one of our... |
| 17.05.2024 | BARC appoints Bikramjit Chaudhuri as Chief of Measurement Science | Broadcast Audience Research Council (BARC) India has announced the appointment of Bikramjit Chaudhuri as its new Chief of Measurement Science & Analytics. He will succeed Derrick Gray, a veteran Audience Measurement and Advanced Analyti... |
| 17.05.2024 | National Politics | Taking presidential debates out of commission’s hands virtually guarantees fewer viewers | Debates prior to a party’s nominating process, which Trump skipped this year, are usually organized and broadcast by individual media organizations. The tradition has been different for those organized by the commission during general elect... |
| 11.05.2024 | WIO Taps Gracenote to Revolutionize Television Broadcast Reporting | LOS ANGELES, May 11, 2024 /PRNewswire/ -- WIO LLC, parent company of the global TV broadcast airings platform, WIOpro™, has announced a new strategic agreement with Gracenote, the global content data business unit of Nielsen, to address the... |
| 07.05.2024 | FMCG industry sees 6.5% growth; rural demand surpasses urban: NielsenIQ | - |
| 07.05.2024 | MCI USA Welcomes Danielle Hobson as Vice President, Strategic Marketing | Danielle Hobson will spearhead MCI USA’s strategic marketing initiatives, driving growth and brand awareness
MCI USA is pleased to welcome Danielle Hobson as Vice President, Strategic Marketing. She will lead MCI USA's professional marketin... |
| 30.04.2024 | Raptive Takes the IAB NewFronts Stage with Message of Harnessing the Power of Human Connection | Raptive and Nielsen to Reveal Results of Creator Study that Finds Significantly Higher Trust and Brand Engagement in Creator Content over Social Media
NEW YORK, April 30, 2024 /PRNewswire/ -- Raptive, the creator media company, today announ... |
| 29.04.2024 | Queen Of Tears becomes highest rated tvN drama of all time following finale | Listen to this article
Queen Of Tears becomes highest rated tvN drama of all time following finale
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| 26.04.2024 | Nielsen’s 2024 Annual Marketing Report on marketers on ROI strategies | Nielsen, a global leader in audience measurement, data, and analytics, released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond.
The report, which surveyed nearly 2,000 g... |
| 25.04.2024 | Холодный старт: как начать бизнес, когда данных нет | Содержание:
В чем сложность холодного старта в бизнесе
Смещение данных
Модель PreRec как решение проблемы холодного старта
Маркетинг будущего
В чем сложность холодного старта в бизнесе
При холодном старта бизнесу сложно развиваться. Примера... |
| 25.04.2024 | Ed Warner: How do we value sport and the draw of much needed money | After World Athletics announced it would be paying its Olympic gold medallists, a fresh debate has opened up around money for our athletes and the draw of cash in sport for bodies. Ed Warner writes.
The British Olympic Association seats its... |
| 25.04.2024 | Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies | The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success—all with an eye on proving and improving ROI
NEW YORK, April 25, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurem... |
| 23.04.2024 | Top 10 Market Research Companies – 2024 | Share
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As someone seeking to grow or establish your business in an ever-competitive market, you’d understand the importance of having accurate, reliable, and up-to-date market information at your fingertips. This is w... |
| 22.04.2024 | Nexus of Sustainability and MarTech Beyond Earth Day | While we mark Earth Day once again, the differentiation of sustainability and marketing technology becomes more and more relevant. Yet, let’s not limit our reflections to this one day alone. Sustainability is not about what you implement oc... |
| 19.04.2024 | Beer Proteins: Researchers Develop Method to Extract Protein from Brewers’ Spent Grain | 5 Mins Read Researchers have come up with a way to extract useful proteins through leftovers from beer production, which could help reduce waste and produce a circular, more sustainable source of protein.
Would you eat the beer industry’s b... |
| 19.04.2024 | Почему доверие аудитории к классической рекламе снижается и что с этим делать | Нерелевантные рекламные предложения
По данным компании Nielsen, всего 26% маркетологов уверены в том, что у них достаточно данных о своей аудитории. Из-за недостатка информации реклама бьет мимо цели и раздражает потребителей.
Представьте, ... |
| 17.04.2024 | Почему YouTube — самая здоровая интернет-экономика | Автор The Washington Post Шира Овиде рассуждает об уникальности YouTube. Публикуем перевод истории.
Вы думаете, что знаете YouTube. Это то место, где миллиарды людей учатся менять шины, занимаются йогой или наблюдают за солнечным затмением.... |
| 17.04.2024 | Mingle Mocktails aims to spark a zero-proof cocktail craze | Listen to the article 5 min
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Ahead of a trip with friends to the Pocono mountains in northeastern Pennsylvania several years ago, Laura Taylor decided to try making her o... |
| 16.04.2024 | French Beauty Chain Sephora Names New China Head After Three-Month Search | (Yicai) April 16 -- French cosmetics retailer Sephora has appointed Ding Xia as the general manager of its China division, after the post stayed vacant for almost three months.
Ding has already taken up her new role and will report directly... |
| 16.04.2024 | Broadcast industry leaders spearhead investment in RUN3TV | In a landmark move for local broadcasting, several leading local broadcast groups including Gray Television, Sinclair Broadcast Group, Hearst Television, TEGNA Inc., and The E.W. Scripps Company today announced they are leading a collective... |
| 16.04.2024 | Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000. | Media Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
Lucia Moses
2024-04-16T18:02:51Z
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| 15.04.2024 | Sephora appoints Xia Ding as Managing Director of Sephora Greater China | Xia Ding will lead Sephora's business in Mainland China and Hong Kong SAR that spans around 350 stores, two e-commerce websites, and a robust ecosystem of digital platforms and apps.
SHANGHAI, April 15, 2024 /PRNewswire/ -- Sephora, the wor... |
| 11.04.2024 | Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer | Dive Brief:
Country music artist Walker Hayes has partnered with nonalcoholic craft beer maker Athletic Brewing Company on a signature nonalcoholic beverage named for one of his hit songs, “Fancy Like,” according to a press release.
Prior t... |
| 04.04.2024 | Google+ — как развивалась соцсеть и почему ее пришлось закрыть | Социальная сеть Google+ должна была стать альтернативой проекту Марка Цукерберга — платформой, помогающей людям оставаться на связи и находить друзей по интересам. Но спустя семь лет после запуска проект пришлось закрыть. Разбираемся, что п... |
| 04.04.2024 | Dirk Herdes joins Crisp as General Manager and SVP Sales | Crisp, the open data retail platform, announced the appointment of Dirk Herdes as SVP Sales and General Manager of its operations in Bentonville, Arkansas. This strategic hire underscores Crisp’s commitment to the rapidly growing Northwest ... |
| 04.04.2024 | NBC could be an unlikely winner in the NBA TV rights battle, according to analysts | Premium Media NBC could be an unlikely winner in the NBA TV rights battle, according to analysts
James Faris
2024-04-04T15:18:30Z
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