Mercuri (formerly GMG Ventures) is a London-based early stage venture capital firm that leads seed stage funding rounds for UK startups at the rapidly changing intersection of the media and technology sectors. Mercuri’s sector expertise enables it to support exceptional founders building technology-enabled products for the new age of enterprise and the digital lifestyle of consumers. Mercuri’s second fund, but first multi-LP fund, will focus investment into four specific areas - the creation, distribution, consumption, and monetisation of content and data. Investment targets B2B startups set to enhance the way in which we communicate and engage in a professional and personal context. The fund aims to make up to eight new investments a year. Mercuri is a certified B Corp and the co-founder of VentureESG, and invests in portfolio companies that share its values through a commitment to robust data policies and safe, transparent AI. We are actively deploying our second fund: pitch@mercuri.vc Our current portfolio can be found at www.mercuri.vc/portfolio
Location: United Kingdom, England, London
Employees: 1-10
Founded date: 2017
Investment Type: Venture Capital
Investment Stage: Pre-Seed; Seed; Series A
Portfolio 27
Date | Name | Website | Total Raised | Location |
04.05.2024 | electrictwin.com | - | - | |
04.05.2024 | Made With ... | madewithintent.ai | $1.88M | - |
08.02.2024 | scroll.ai | - | - | |
20.08.2023 | Unakin | unakin.ai | - | - |
20.08.2023 | Auxworld | auxworld.app | - | United Kin... |
- | Sensity | sensity.ai | - | Netherland... |
- | Decoded | decoded.com | - | United Kin... |
- | Kyra | kyra.com | $15M | United Kin... |
- | Authoritiv... | authoritive.com | - | - |
- | RADiCAL | radicalmotion.com | - | United Sta... |
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Mentions in press and media 5
Date | Title | Description |
02.05.2024 | UK-based Made With Intent secures €1.7M to make e-commerce more personalised: Here’s how | Read this article in: Manchester-based Made With Intent, a company focused on improving e-commerce, has secured £1.5M (approximately €1.75M) in funding to launch its segmentation platform to make online shopping more personalised and fittin... |
04.07.2023 | GMG rebrands as Mercuri, raises £50m fund aiming to reinvent media through AI | |
04.07.2023 | GMG Ventures rebrands to Mercuri and closes a £50 million fund backed by British Business Bank | London-based VC firm Mercuri, (formerly GMG Ventures) has closed a £50 million fund which will focus on ‘exceptional’ media-tech start-ups who are ‘reinventing traditional media models using artificial intelligence’. It says it plans to ‘ma... |
04.07.2023 | British Business Bank backs London’s Mercuri in €58.2M round to back AI-powered media technology startups | Translate this article into: London-based Mercuri (previously known as GMG Ventures), an early-stage media technology investor, announced on Tuesday that it has raised a second fund of £50M (approximately €58.2M) from institutional investor... |
03.07.2023 | UK’s early-stage media tech VC GMG Ventures rebrands to Mercuri, closes £50M fund | UK-based early-stage media technology venture capital firm GMG Ventures has rebranded to Mercuri. It has also raised £50 million ($81.35 million) for its second fund led by British Business Bank, through its Enterprise Capital Funds program... |