leAD Sports Accelerator

leAD, the premier sports venture ecosystem, is inspired by Adi Dassler, the founding father of the modern sports industry. leAD works with the most promising early-stage sports tech startups from around the world, aiming to propel their growth through smart investment, premier network access, and expert mentorship. leAD consists of the leAD SPORT1 Accelerator, targeting pre-seed startups, the leAD Business Builder, focused on the gap between seed and growth, and the Series A ADvantage Sports Tech Fund.

The leAD SPORT1 Accelerator is a joint venture between leAD Sports and SPORT1, the leading 360° sports platform in the German-speaking region. The leAD SPORT1 Accelerator invests in visionary ventures around trendsetting sports technology, media, entertainment, management, and lifestyle. This next-generation accelerator model with tightly aligned support for entrepreneurs and a linked business builder and fund creates an unprecedented ecosystem for sports technology value-creation.

The leAD Business Builder manages the leAD portfolio investments that come through the leAD Sports Accelerator. The team not only provides the direction and guidance for the follow-on investments but also helps the companies tackle tricky issues that come up at the crucial development stage of the startups.


The ADvantage Sports Tech Fund is the first truly global sports tech fund. Backed by leAD Sports and OurCrowd, the leading global equity crowdfunding platform, ADvantage, a 50 million $ fund, will leverage a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports.