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FordDirect, uniquely positioned to help Ford and Lincoln dealers win at retail, is on the leading edge of the digital transformation of the automotive industry. We build and deploy powerful digital retailing and performance marketing solutions that connect automotive shoppers and owners to Ford and Lincoln dealers. As the data hub connecting Ford, dealer, and consumer data, we use artificial intelligence to analyze millions of consumer interactions, creating smart, data-driven advertising and more connected experiences that drive results across our digital marketing solutions.
Overview
Location
United States, Michigan, Dearborn
Employees
51-200
Founded date
2000
Mentions in press and media 12
| Date | Title | Description |
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| Sep 15, 2026 | FordDirect Selects STELLA Automotive AI as Strategic Vendor to Help Dealers Drive Revenue and Customer Retention | TAMPA, FL, UNITED STATES, September 15, 2026 /EINPresswire.com/ -- FordDirect has selected STELLA Automotive AI, a leading provider of AI-powered solutions for automotive retailers, as a strategic vendor to help Ford and Lincoln dealers suc... |
| Jun 16, 2026 | Protomiq Selected as a Preferred Vendor of The Shop by FordDirect | Ford and Lincoln Dealers can now access Protomiq solutions through The Shop by FordDirect to help convert website traffic and drive more opportunities. We are thrilled that Protomiq is joining The Shop to help Dealers convert more customers... |
| Mar 27, 2026 | Inside Ford’s AI-Driven Approach to Scaling Dealer Analysis | Image: NongAsimo /Adobe How do you turn a dealer-level analysis process into a scalable, AI-powered workflow? During a session at the Domopalooza conference in Salt Lake City in late March of 2026, representatives from FordDirect and OneMag... |
| Jun 4, 2025 | FordDirect Expands Marchex AI Use Across 3,000 Dealer Locations | Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive revenue acceleration and operational excellence, today announces an expanded partnership with FordDirect. Building on the success of Marchex Sp... |
| Jun 12, 2024 | Databricks Unveils New Mosaic AI Capabilities to Help Customers Build Production-Quality AI Systems and Applications | Empowering customers to accelerate the application, quality iteration, and productionization of Generative AI across their businesses SAN FRANCISCO, June 12, 2024 /PRNewswire/ -- Databricks, the Data and AI company, today announced several ... |
| May 16, 2024 | DriveCentric announces strategic partnership with FordDirect | DriveCentric, an innovator in combining augmented intelligence with automotive sales expertise, proudly announces a strategic partnership with FordDirect, a marketing and advertising joint venture between Ford Motor Company and its dealers.... |
| Mar 14, 2024 | One Step Secure IT joins FordDirect to expand The Shop, a one-stop e-commerce platform for Ford Dealers and Lincoln Retailers | New Platform Adds One Step Secure IT to Provide Business Efficiency and Peace of Mind During Time of Dealership Digital Transformation One Step Secure IT, an outsourced IT company with over three decades of protecting customers' data f... |
| Mar 4, 2024 | Volie, Inc. joins FordDirect to expand The Shop, a one-stop e-commerce platform for Ford Dealers and Lincoln Retailers | New Platform Adds Volie to Provide Business Efficiency and Peace of Mind During Time of Dealership Digital Transformation Volie will now help Ford Dealers and Lincoln Retailers spend more time doing what they do best while also supporting F... |
| Aug 10, 2023 | DataRobot now covers entire generative AI lifecycle for enterprises | Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Boston-based DataRobot, a unicorn startup that offers a platform for enterprise AI development, is going all in on generative AI support. The company ... |
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FAQ about FordDirect
When was FordDirect founded?
FordDirect was founded in 2000.
What has the press written about FordDirect?
Parsers VC has collected 12 articles mentioning FordDirect, among them “FordDirect Selects STELLA Automotive AI as Strategic Vendor to Help Dealers Drive Revenue and Customer Retention” (Sep 15, 2026) and “Protomiq Selected as a Preferred Vendor of The Shop by FordDirect” (Jun 16, 2026).
Is FordDirect still active?
Yes, FordDirect is active; its latest activity on Parsers VC dates from Nov 2, 2026.