Windfall

Windfall helps nonprofit and commercial organizations make critical strategic decisions by putting their data in a contextual framework through advanced wealth intelligence, Windfall’s proprietary dataset. Powered by AI, Windfall’s contextual analytics platform provides a 360-degree view of the database to accelerate workflows and drive better performance. More than 700 organizations use Windfall's platform to identify, understand, and engage with their best customers and prospects. Why did you start a data-oriented company? Alongside my co-founders, Dan Stevens and Cory Tucker, I spent a lot of time in the data space working with consumer financial data from traditional data providers. During that time, we noticed a serious deficiency in the data industry - specifically, we saw pervasive inaccuracies around legacy financial data because this data relied on misleading sources and was updated too infrequently. So we were inspired to build the most accurate, up-to-date dataset focused on wealth and built a platform that enables data-driven workflows. Hardest thing about being a founder? Balancing the vision with the execution. As a founder, you get really excited about all the potential possibilities of your product and how it can impact your customers. In addition, you see how internal processes could help accelerate scale and you just wish that it could be as easy as snapping your fingers. The patience and discipline of combining execution and vision is critical, especially as you scale the team. Biggest piece of advice for aspiring founders? There are extreme highs and lows (often in the same day), but do not fall into the trap of thinking in these extremes. Remind yourself that each week you may feel better or worse than others, but depending on the situation, it will come back to a steady state over time. Why Bonfire? Jim and his team immediately understood the value of data and our vision of transforming the way that companies should become more data-driven. Their deep domain expertise in building software businesses enables them to be extremely supportive and helpful in thinking through challenges. Not only are they supportive, but if we ever need guidance or advice, they will pick up the phone on the same day to work through the problem with you. Bonfire Ventures 725 ARIZONA AVENUE #400, SANTA MONICA, CA 90401