Owners and Brand managers of $4 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.
We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.
With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.
By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.
Location: United States, New York, Watervliet
Employees: 51-200
Total raised: $575M
Founded date: 2019
Funding Rounds 2
| Date | Series | Amount | Investors |
| 13.03.2023 | - | $375M | Ares Manag... |
| 17.07.2019 | - | $200M | Oaktree Ca... |
Mentions in press and media 7
| Date | Title | Description | Source |
| 13.03.2023 | WHP Global Receives $375M Equity Investment | WHP Global, a New York-based brand management firm, raised $375M in Equity investment. The round wa... | finsmes.co... |
| 02.02.2023 | MEN'S WEARHOUSE, WHP GLOBAL, AND H2H ANNOUNCE COLLABORATION ... | H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sander... | einpresswi... |
| 12.11.2021 | Toys”R”Us Launches First NFT Collection with Ethernity | WHP Global, the parent company of Toys”R”Us has partnered with leading authenticated NFT platform Et... | aithority.... |
| 17.07.2019 | Oaktree Provides $200M to WHP Global | WHP Global announced its launch today as a new brand management platform led by Chairman & CEO Y... | archive.ci... |
| 17.07.2019 | Oaktree Provides $200M to WHP Global | WHP Global announced its launch today as a new brand management platform led by Chairman & CEO Y... | citybizlis... |
| 17.07.2019 | Brand Management Platform WHP Global Launches with $200M; Ac... | WHP Global, a NYC-based new brand management platform, received a $200m equity investment from funds... | finsmes.co... |
| - | WHP Global | “WHP Global | Activating the Power of Brand” | fastfounde... |