Thread is a clothes discovery service and personalised shop that makes it easy for people to dress well. We were founded in 2012 by three guys who wanted to dress well but found shopping to be a chore. There were too many options, and it was too hard to find new ideas for what to wear that would suit them specifically.
By blending the expertise of stylists with smart AI, we built a much better, more personalised clothes shopping experience. One that provides individually tailored outfit ideas and style advice, plus a personalised shop with over 1,000 of the world’s best brands in one place. No subscription. Always for free.
Along the way, we’ve raised £25M in funding from investors in the realms of tech, artificial intelligence and fashion, including Beringea, Balderton Capital, Demis Hassabis and Mustafa Suleyman (co-founders of Google-owned DeepMind), Andrew Jennings (former president of Saks 5th Avenue), Edgar Bronfman Jr. (former owner of Warner Music), Guy Hipwell (former head of online at Harrods and Liberty) and Shakil Kahn (founding investor in Spotify).
Location: United Kingdom, England, London
Employees: 51-200
Total raised: $40.31M
Founded date: 2012
Investors 5
| Date | Name | Website |
| - | Beringea | beringea.c... |
| 21.07.2020 | Y Combinat... | ycombinato... |
| - | RLC Ventur... | rlc.ventur... |
| - | Beringea | beringea.c... |
| - | Balderton ... | balderton.... |
Funding Rounds 5
| Date | Series | Amount | Investors |
| 25.03.2020 | - | $3.34M | - |
| 16.10.2018 | Series B | $22M | - |
| 01.06.2016 | - | $5.77M | Beringea |
| 24.08.2015 | Series A | $8M | - |
| 01.09.2009 | - | $1.2M | - |
Mentions in press and media 34
| Date | Title | Description | Source |
| 16.10.2018 | Term Sheet — Tuesday, October 16 | BIG MONEY Good morning, Term Sheet readers. Paid Content Securing the enterprise without boundarie... | fortune.co... |
| 16.10.2018 | London-based fashion e-commerce startup Thread lands $22 mil... | British menswear suggestion and matching startup Thread has raised $22 million in a Series B funding... | tech.eu/br... |
| 16.10.2018 | Thread Raises $22M in Series B Funding | Thread, a London, UK-based online menswear personal styling platform, raised $22m in Series B fundin... | finsmes.co... |
| 16.10.2018 | Daily funding roundup - October 16th, 2018 | Journal raised $1.5M; JobUFO raised €2M; Flex raised $3.6M; Kogniz raised $4M; Hubb raised $6M Jour... | vator.tv/n... |
| 14.08.2018 | How to: use newsletters as a marketing tool | The question isn’t whether or not you should start a newsletter, it’s how can you create a newslette... | technation... |
| 07.03.2018 | 26 late-stage UK tech companies join Future Fifty | This article was originally posted on the Tech City UK website. We’re excited to announce the new c... | technation... |
| 07.03.2017 | Mark Asquith, Snapchat exodus, and building communities that... | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn m... | venturebea... |
| 02.03.2017 | 50 London-Based Startups You Need to Watch in 2017 | Across the pond, London's tech scene, also known as the Silicon Roundabout, is bursting at the seams... | tech.co/ne... |
| 22.02.2017 | Announcing 26 New Companies Joining Future Fifty in 2017 | This article was originally posted on the Tech City UK website. Today we’re delighted to announce t... | technation... |
| 14.10.2016 | Will Drones and Self-Driving Cars Replace Delivery Drivers? | With the rise of the on-demand economy, it seems more people are making deliveries than ever before.... | tech.co/ne... |
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