SponsorUnited connects brands and properties by providing a single, streamlined software platform to partner intelligently at speed and scale. With more than 1M sponsorships across 12,000 properties globally. SponsorUnited has compiled the world's first comprehensive mapping of asset allocation and corresponding inventory and content data.
Through detailed analysis and machine learning, we're able to efficiently identify partnership opportunities based on historical performance trends and broad curation and standardization of ideas & strategies, all within the format of a marketplace.
The company has diversified solutions to suit all levels and complexities of sponsorship that make entering or scaling in sponsorship much easier.
Based in Stamford, CT, SponsorUnited executives are located in 74 cities worldwide.
Location: United States, Connecticut, Stamford
Employees: 201-500
Total raised: $35M
Founded date: 2016
Investors 1
| Date | Name | Website |
| - | One Degree... | onedegreev... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 23.11.2022 | - | $35M | Spectrum E... |
Mentions in press and media 14
| Date | Title | Description | Source |
| 18.04.2024 | SponsorUnited Unveils 3.0, a New Level of Data-Driven Partne... | Intuitive new features meet brand demand for deeper, actionable competitive and market intelligence ... | salamancap... |
| 22.03.2023 | Lucrative NIL Opportunities Await Basketball Players Competi... | LSU forward Angel Reese (10) dribbles during a first-round college basketball game in the women's ..... | forbes.com... |
| 07.02.2023 | NFL Sports Betting Revenue Skyrocketed 40% in 2022 | Russell Wilson and Austin Ekeler were Social Media's Most Endorsed NFL Athletes STAMFORD, Conn., Feb... | einpresswi... |
| 23.11.2022 | TechCrunch: SponsorUnited Secures $35M Investment to Build O... | Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who... | spectrumeq... |
| 23.11.2022 | With Demand for Sponsorship Data Surging Worldwide, SponsorU... | Stamford, CT – SponsorUnited, the leading global sports and entertainment intelligence platform, tra... | spectrumeq... |
| 22.11.2022 | SponsorUnited Raises $35M in Funding from Spectrum Equity | SponsorUnited, a Stamford, CT-based provider of a global sports and entertainment intelligence platf... | finsmes.co... |
| 21.11.2022 | SponsorUnited secures $35M investment to build out its datab... | Sponsorships are a multibillion-dollar industry. But data on sponsorships, like who’s sponsoring who... | techcrunch... |
| 26.08.2021 | SponsorUnited Releases Automotive Sponsorships 2020-21 Annua... | prnewswire... | |
| 11.10.2017 | Brooklyn startup funding increases for third consecutive qua... | Five Brooklyn companies raised more than $4 million in the third quarter of 2017, which saw 16 compa... | technical.... |
| - | NCAA star Angel Reese says playing at LSU is more lucrative ... | NCAA basketball champion Angel Reese isn’t fast-tracking her college career, even if she had the opt... | cnbc.com/2... |
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