
Rubies in the Rubble is a condiments brand with a difference. Our ingredients have to pass a taste test, not a beauty contest. We save aesthetically-challenged fresh fruit and veg from being discarded after they've been rejected by supermarkets. We then turn them into award-winning relishes, compotes and sauces to prove that it's what's on the inside that counts.
Rubies was founded by Jenny Costa (née Dawson) to show that genuine change is possible through good business ethics. We work directly with farmers to celebrate the whole harvest's crop and make sure all their hard work doesn't go to waste.
Rubies was founded by Jenny Costa (née Dawson) to show that genuine change is possible through good business ethics. We work directly with farmers to celebrate the whole harvest's crop and make sure all their hard work doesn't go to waste.
Location: United Kingdom, England, London
Employees: 11-50
Founded date: 2012
Investors 5
Date | Name | Website |
- | Kale Unite... | kaleunited... |
- | Mustard Se... | mustardsee... |
- | Pembroke V... | pembrokevc... |
- | Mustard Se... | mustardsee... |
- | NM Capital | nmcapital.... |
Mentions in press and media 2
Date | Title | Description |
23.12.2024 | Plant-Based Revolution: Redefine Meat and Waken Mouthcare Lead the Charge | The winds of change are blowing through the food and wellness industries. Two companies, Redefine Meat and Waken Mouthcare, are at the forefront of this transformation. They are not just riding the wave; they are creating it. Their innovati... |
17.12.2024 | Redefine Meat Targets Schools & Meat-Eaters to Increase Plant-Based Uptake During Veganuary | 4 Mins Read Israeli plant-based meat pioneer Redefine Meat has struck over 30 partnerships with UK retailers, foodservice operators and schools for Veganuary. On the back of a record year for its UK operation, Redefine Meat is taking things... |