With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place.
Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
Location: United States, New York
Employees: 1001-5000
Total raised: $21M
Founded date: 2000
Investors 3
Funding Rounds 2
| Date | Series | Amount | Investors |
| 06.03.2014 | - | $11M | - |
| 24.02.2011 | - | $10M | - |
Mentions in press and media 13
| Date | Title | Description | Source |
| 11.09.2023 | DanAds and Operative streamline self-serve sales workflow fo... | DanAds and Operative streamline self-serve sales workflow for publishers in the cloud Mon, Sep 11, 2... | news.cisio... |
| 18.01.2023 | Martech Interview with Michael Grossi CEO Operative | Media is the most potent medium when it comes to advertising. How can order management systems help ... | martechcub... |
| 29.12.2022 | Daily AI Roundup: Biggest Machine Learning, Robotic And Auto... | This is our AI Daily Roundup today. We are covering the top updates from around the world. The updat... | aithority.... |
| 28.12.2022 | Operative to Offer AOS Platform on Google Cloud for Retail M... | Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system... | aithority.... |
| 04.05.2021 | Sinclair Broadcast Group Partners with Operative Media's AOS... | prnewswire... | |
| 19.03.2021 | STAQ has been acquired by Operative, adding to Baltimore’s a... | A milestone moment was added to the timeline of Baltimore’s adtech history this week, as STAQ was ac... | technical.... |
| 03.12.2016 | M&A roundup - week ending 12/3/16 | Twitter bought Yes; Apple acquired Indoor.io; Fandango purchased Cinepapaya CNN acquired the team be... | vator.tv/n... |
| 30.11.2016 | Term Sheet — Wednesday, November 30 | ET CETERA • Startups in India: Accel has raised $450 million for its fifth India fund, a sizable jum... | fortune.co... |
| 29.11.2016 | Operative, Inc. Announces Acquisition by SintecMedia | Operative, Inc. Announces Acquisition by SintecMedia Transaction Creates Largest SaaS TV and Digita... | franciscop... |
| 29.11.2016 | Operative Announces Acquisition by Francisco-owned SintecMed... | Operative Media, Inc., the global leader in digital advertising business management solutions for ma... | citybizlis... |
Show more