The platform that connects mom&pops with suppliers Nuup is a cloud-based platform that connects independent convenience stores (aka mom & pops) with their suppliers to increase the efficiency of the supply chain in this retail channel in Mexico. This two-side platform, on the one hand, allows mom & pop owners to make their orders through a free mobile application, and, on the other hand, helps suppliers reducing costs in pre-sale and sales execution, client relationship management, and product monitoring. Our goal is to become the platform through which mom & pops, distributors and brands connect to improve their business relationship in all ways possible.