Ninjacart is India’s largest Fresh Produce Supply Chain platform. We are pioneers in solving one of the toughest supply chain problems of the world by leveraging innovative technology. We connect producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end to end operations.
Currently, our supply chain is equipped to move 1400 tonnes of perishables from 20,000+ farmers to 60,000+ retailers and businesses across 7 cities, every day in less than 12 hours.
Problems with the traditional Supply chain -
Farmers experience price risk, information asymmetry about demand, distribution inefficiency, and receive late payments.
Retailers face problems like higher costs, low quality and unhygienic produce, high price volatility, and the everyday hassle of going to the market.
The traditional Supply Chain is highly inefficient, unorganized, and has a high rate of food wastage.
Our Solution -
We eliminated intermediaries by taking control of the Supply Chain by using technology and analytics.
We built reliable, cost-effective, and high-speed logistics and infrastructure to solve for inefficiencies and reduce food wastage in the Supply Chain.
On one end, farmers get better prices and consistent demand, and on the other end, retailers receive fresh produce at competitive prices that are delivered to their doorstep.
Our high-quality and hygienically handled fresh produce ensures healthy food to consumers.
Our progress so far:
We are a 4000+ people company
We move 1400+ tonnes of produce in a day
Produce from farms is delivered to retailers within 12 hours
We work with 20000+ farmers and 60000+ retailers and businesses
We are currently functional in 7 cities
Our vision is to build India's most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner.
We are focused on making the Ninjacart innovation more accessible to the most fragmented parts of society. We intend to leverage our strengths and resources to innovate for new product categories and customer segments while solving complex supply chain problems.
In a short span of 5 years, we have garnered support from various stakeholders who believe in our vision and stand by us. We raised $8.5 million in Series A funding, and $35 million in Series B, which was led by Accel US, Syngenta Ventures, Neoplux, HR Capital, Trifecta Capital, and Jo Hirao, Founder of ZIGExN. Our previously existing investors Accel India, Nandan Nilekani, Mistletoe and Qualcomm Ventures also participated in the round. The Series C funding of $100 mil was led by Tiger Global.