Alcohol Consumers & Businesses - Connected Have you ever been in a situation where you couldn't find your favorite wine, or were looking for a certain local beer on draft, or were interested in discovering new local craft producers that you could get to know and connect with personally? This should be easier, but for our targeted demographic it is a big frustration of how technology is not working for them. The biggest growing segment of the Alcoholic Beverage industry is the burgeoning trend of consumers wanting this kind of direct access to the brands and craftspeople in their own areas. Mobile consumer technology offers the possibility of making these kinds of connections, benefiting the consumers who get what they really want and businesses, who are able to acquire the loyal consumers that they need to build their own revenue long term.