We Make Sport Simple! An athlete requires several unique components to master their individual sport. ? Products and Services to make you better equipped. ? Clubs and Organisations to make you better connected. ? Events and Tourism to make you better experienced ? Media and Education to make you better prepared. All the prerequisites to help become BETTER. We can achieve the objective by creating a website and mobile app which tailors everything the user sees directly to their individual needs as an athlete. ? Segregating all media by your individual sport. ? Communication of locally relevant information. ? Offering education tailored to your level of ability. ? Promotion of products and services that purposely reach your specific goals. Successful execution of this business model in combination with strong industry connections will allow the business to achieve its mission: ?The one stop site for sports products, services and information dedicated to making sport simple?