MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.
Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 9M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company’s expansion plans.
Location: United States, California, Culver City
Employees: 51-200
Total raised: $45.7M
Founded date: 2011
Investors 7
| Date | Name | Website |
| - | Walden Ven... | waldenvc.c... |
| - | Science | science-in... |
| - | Simon Vent... | simonventu... |
| - | 500 Startu... | 500.co |
| - | Winklevoss... | winklevoss... |
| - | Nelstone V... | nelstoneve... |
| - | TYLT Ventu... | tyltventur... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 23.11.2020 | - | $40M | - |
| 15.09.2015 | - | $5.7M | - |
Mentions in press and media 24
| Date | Title | Description | Source |
| 23.04.2023 | For your pitch, last impressions count almost as much as fir... | Your first slide is obviously important for a pitch deck. First impressions count and having a solid... | techcrunch... |
| 24.06.2022 | Leica’s new camera costs $20,000 and has zero megapixels | Okay, Leica, have a seat, we need to talk for a minute. I know you’re one of the iconic camera brand... | techcrunch... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, rece... | finsmes.co... |
| 23.11.2020 | MeUndies Snags $40M For Underwear Brand | Los Angeles-based online underwear, sleepwear, and loungewear brand MeUndies has scored a big, $40M ... | socaltech.... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, rece... | citybizlis... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, rece... | archive.ci... |
| 27.09.2019 | Cracking the code on podcast advertising for customer acquis... | Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who l... | techcrunch... |
| 14.02.2018 | Meet Lumi, the Los Angeles startup that just raised $9 milli... | It’s not every chief executive who wakes up in the morning to a view of their office door across the... | techcrunch... |
| 11.08.2016 | An ‘outlaw Instagrammer’ is this sock startup’s marketing pl... | How can you sell an old product in a new way? For brothers Sage and Cody Disch, that was the problem... | technical.... |
| 15.09.2015 | MeUndies Raises $5.7M In Ongoing Funding Round | Los Angeles-based MeUndies, the e-commerce provider focused on undergarments, has raised $5.7M as pa... | socaltech.... |
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