美丽联合集团是女性时尚媒体和时尚消费平台，通过整合现在已有的资源，包括电商、社区、红人、内容等等，来服务于不同的女性用户。蘑菇街是集团旗下定位于年轻女性用户的时尚媒体与时尚消费类App，核心用户人群为 18-23 岁年轻女性用户。2015年，蘑菇街以当红明星李易峰和“我的买手街”的品牌定位，成功树立了自身以买手精选为核心理念的差异化品牌形象。2016年，迪丽热巴以首席体验官的身份代表广大用户加入蘑菇街，从而更好地为年轻女性用户提供从美妆、穿搭分享到时尚购物的一站式消费体验。
Investors 2
| Date | Name | Website |
| - | Source Cod... | sourcecode... |
| - | Bertelsman... | bertelsman... |
Mentions in press and media 5
| Date | Title | Description | Source |
| 27.08.2021 | MOGU : Announces US$10 Million Share Repurchase Program (For... | MOGU Inc. Announces US$10 Million Share Repurchase Program HANGZHOU, China, August 27, 2021 - MOGU ... | marketscre... |
| 27.08.2021 | MOGU Inc. : Announces US$10 Million Share Repurchase Program | MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a leading KOL-driven online fashion and lifestyle ... | marketscre... |
| 27.08.2021 | MOGU Inc. announces an Equity Buyback for $10 million worth ... | MOGU Inc. (NYSE:MOGU) announces a share repurchase program. Under the program, the company will repu... | marketscre... |
| 14.05.2018 | Deals | China DealBook: Tencent invests in HuiXiaDan; Alibab... | E-Commerce Company: HuiXiaDan (惠下单) Round: strategic investment, May 2018 Amount: Undisclosed In... | kr-asia.co... |
| - | Retail Experience Firm MOGU Announces $10M Share Repurchase ... | MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a leading KOL-driven online fashion and lifestyle ... | martechcub... |