| Date | Title | Description |
| 17.04.2025 | Madhive Expands Leadership to Boost Clients, Local Media Suite | Madhive, the only unified operating system for local media, announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. The announcement comes as the company is rapidly expan... |
| 02.04.2025 | ResponsiveAds Launches Programmatic Fluid™ 250 | ResponsiveAds, the leader in high-impact responsive creative ad technologies and services for brands, agencies, and publishers, is reimagining the direct I/O and premium programmatic digital ad industry with the introduction of the Programm... |
| 21.02.2025 | Two AdTech Industry Experts Join Compliant’s Board of Advisors | Compliant, the technology brands rely on for data compliance1, has appointed Rémi Lemonnier, co-founder and president of Scibids, and industry veteran, Eric Picard, two prominent figures in the advertising technology industry, to its adviso... |
| 04.11.2024 | The New York Tech Renaissance: Revolutionizing Media and Entertainment | New York City is a cauldron of creativity. It bubbles with innovation, where tech, media, and entertainment collide. In recent years, this vibrant metropolis has become a playground for tech companies that are reshaping how we consume and c... |
| 03.11.2024 | How New York Tech Companies are Changing Media and Entertainment | Share
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New York City is known for its creativity, diversity, and innovation. It’s a place where tech, media, and entertainment mix, creating exciting opportunities for creators and businesses. In recent years, tech co... |
| 12.09.2024 | Why control is crucial as advertisers explore the video renaissance | While search has long dominated digital advertising, its hegemony is increasingly being challenged by video, which is undergoing a renaissance within media plans.
Although not a new channel, technological developments and the rapid prolifer... |
| 26.08.2024 | Adlook Announces Viktor Zawadzki as New VP of Platform Partnerships | Adlook, a next-generation brand growth platform, is pleased to announce that Viktor Zawadzki has been appointed as the Vice President of Platform Partnerships. Viktor transitions into this role following his successful tenure as Vice Presid... |
| 24.07.2024 | Channel Factory hires three senior executives to further accelerate growth and industry leadership on brand safety and contextual solutions | Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
SINGAPORE, July 24, 2024 /PRNewswire/ -- C... |
| 22.05.2024 | Hydrolix raises $35M to expand streaming data lake operations and partner network
All storage is ‘hot’
High-scale and low-cost
Your vote of support is important to us and it helps us keep the content ... | Streaming data lake platform startup Hydrolix Inc. today announced that it has raised $35 million in new funding to fuel product development, expand sales operations and implement a partner program.
Founded in 2018, Hydolix offers a streami... |
| 13.03.2024 | Programmatic Display Advertising Market Size Reach USD 9473.3 Billion by 2031, Key Factors Behind Market’s Growth | Programmatic Display Advertising Market Size
Owing to the growing penetration of smartphones and rising popularity of smartphone-based gaming expected to witness the market growth in the upcoming years.
PORTLAND, PORTLAND, OR, UNITED STATE,... |
| 08.07.2023 | How new AI tools can transform customer engagement and retention | Join top executives in San Francisco on July 11-12 and learn how business leaders are getting ahead of the generative AI revolution. Learn More
As the cookieless future continues to gain momentum, the global digital advertising sector is ex... |
| 16.05.2023 | GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath | “No matter the environment — video, audio, images — Verity will ensure that an ad meets someone in the right moment and will only serve ads in safe and suitable environments.”
SANTA MONICA, Calif. (PRWEB) May 16, 2023
GumGum, a contextual-f... |
| 01.03.2023 | MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing. | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Redeem now
At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness.
It had just relocated to become o... |
| 12.08.2022 | Beyond third-party cookies: Community and consumer privacy in the metaverse | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
As brands venture into the new digital frontier, they must build and maintain customer trust
The metaverse is no longer... |
| 02.08.2022 | Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically | Cavai x MediaMath
The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai LONDON, UNITED KINGDOM, August 2, 2022 /EINPresswire.com/ -- Cavai, the leading conversational a... |
| 04.02.2022 | HubSpot : The Plain English Guide to Demand-Side Platforms (DSP) | As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
When you manage the paid ads for your business, you can go through individual ad manag... |
| 15.12.2021 | Outlook 2022: What We Can Expect From Advertising & Media | Pending regulatory approval, in 2022 the merger of Discovery and Warner Media is expected to happen. ... [+] (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty Images |
| 12.11.2021 | MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting | Weather Targeting Solution Provides Brands and Agencies using MediaMath’s DSP the Opportunity to Break Free from Traditional Identifiers
MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, ha... |
| 12.11.2021 | MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting | MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precisio... |
| 01.03.2021 | MediaMath Helps Brands Prepare for Identity-Centric Future Through Integration with LiveIntent's nonID; Latest SOURCE Integration Delivers Scaled Identity Management and Attribution | NEW YORK, March 1, 2021 /PRNewswire/ -- MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full ... |
| 25.02.2021 | MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace | NEW YORK, Feb. 25, 2021 /PRNewswire/ -- MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced the expansion of its Purpose-Driven Advertising initiative via its Multicultural Market... |
| 20.10.2020 | MediaMath Continues to Deliver on SOURCE Promise with New SOURCE Ecosystem Scorecard, Offering Unmatched Transparency into Digital Supply Chain | |
| 13.08.2020 | Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study | |
| 15.07.2020 | Zeotap Raises $42M Series C | Customer intelligence platform (CIP) Zeotap announced today an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a... |
| 14.07.2020 | Why Data Scientists are Becoming Future Marketers | The law of success in business states: the quicker you accept and welcome innovations, the further behind you leave your competition. That’s the reason why technical enhancements seem to be as frequent as coffee breaks. Here is why data sci... |
| 11.07.2018 | Term Sheet — Wednesday, July 11 | 5 Qs WITH A DEALMAKER
Even though Polina is out, she prepared this Q&A below for Term Sheet. Please do continue sending deals this week to Lucinda.shen@fortune.com.
Paid Content Securing the enterprise without boundaries From ExtraHop
M... |
| 10.07.2018 | MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers | The financing, led by Searchlight Capital Partners, LP (“Searchlight”), provides strategic growth capital to accelerate the expansion of MediaMath’s industry-leading Demand Side Platform (“DSP”) and Data Management Platform (“DMP”). The fun... |
| 10.07.2018 | Programmatic Advertising Company MediaMath Raises $225M | MediaMath, a NYC-based programmatic advertising company, raised $225m in new financing.
The financing, which brought total capital invested to over $500m, was led by Searchlight Capital Partners.
The company intends to use the funds – deliv... |
| 10.07.2018 | Searchlight Capital Leads $225M Funding for MediaMath | MediaMath, a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, pe... |
| 09.01.2018 | MathCapital Launches Venture Capital Fund Focused on Digital Marketing Innovation | Marketing and advertising technology industry veterans Joe Zawadzki and Eric Franchi have launched MathCapital, an early-stage venture capital fund that will support the next generation of marketing and advertising technology leaders.
Led b... |
| 09.01.2018 | Term Sheet — Tuesday, January 9 | A DYNAMITE YEAR
Good morning, Term Sheet readers.
Paid Content You can't secure what you can't see From ExtraHop
The U.S. venture capital industry deployed $84 billion invested in 8,035 companies across 8,076 deals, according to a new Pitch... |
| 06.06.2017 | MediaMath Gets A $175 Million Credit Line, Led By Goldman Sachs | You gotta give credit to MediaMath. At least, Goldman Sachs did.
MediaMath said Tuesday that it had received a $175 million credit facility led by the finance giant. Santander Bank also partnered.
CFO Stacey Bain said MediaMath’s previous d... |
| 06.06.2017 | Adtech company MediaMath secures $175M credit facility | MediaMath, a company offering tools and data for automated ad-buying, announced today that it has secured a $175 million credit facility.
The deal was led by Goldman Sachs, with participation from Santander Bank.
The company says this finan... |
| 13.01.2016 | Online Ad Company MediaMath Launches New Unit Focused On Customer Data | There’s a lot of talk about using data to power programmatic advertising, but according to MediaMath CEO Joe Zawadzki, the reality hasn’t lived up to “all the hopes and dreams.” That’s something he’s hoping to change, partly through today’s... |
| 21.11.2015 | M&A roundup - week ending 11/21/15 | Google bought Bebop; Pandora acquired Rdio; Cisco purchased Acano
Google entered into an agreement to acquire Bebop, a development platform that makes it easy to build and maintain enterprise applications. No financial terms of the deal wer... |
| 18.11.2015 | MediaMath acquires Spree7 to cash in on demand for global programmatic ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The demand-side ad buy platform MediaMath today announced its acquisition of Spree7, a programmatic implementation firm based in Berlin... |
| 17.11.2015 | The 20 Highest Paying Startup Unicorns | It makes sense for unicorns, or startups valued at more than $1 billion, to use those means to attract top talent with more generous pay, but which of this magical herd pays employees the most?
We pulled together all 153 unicorns currently ... |
| 24.11.2014 | L.L. Bean First to Leverage iAd with MediaMath's Marketing OS
Categories
Search | MediaMath clients who incorporate iAd into their digital marketing efforts will be able to engage consumers with rich ad experiences across a wide range of mobile devices. The offering allows advertisers to leverage Apple's exclusive target... |
| 06.06.2014 | Funding roundup - week ending 6/6/14 | Uber, Yext, Profitero, True Ventures, Flaregames, Super Evil Megacorp, Savo, Urban Remedy, Triblio
Seed stage
Online editing service Writepath raised a $525,000 seed round led by B Dash Ventures, alon with Pinehurst Advisors, Jamie Lin, Jac... |
| 04.06.2014 | MediaMath Raises Over $175 Million | Digital marketing solutions provider MediaMath has announced on Tuesday that it has closed $73.5 million in Series C funding. Spring Lake Equity Partners led this round of funding with participation from Akamai Technologies, Safeguard Scien... |
| 03.06.2014 | MediaMath Raises $175M | MediaMath, a NYC-based developer of the TerminalOne Marketing Operating System™ for digital marketers, a $73.5m Series C financing round.
In addition to the Series C, the company increased its debt facility to $105m syndicated through Silic... |
| 03.06.2014 | Digital Ad Company MediaMath Raises Another $73.5M, Plus $105M In Debt | MediaMath, which offers tools for ad-buying, data management, and other aspects of digital marketing, announced today that it has raised more than $175 million in additional funding, including a $73.5 million Series C and a $105 million deb... |
| 03.06.2014 | More Money For MediaMath: Ad Tech Firm Nets $73.5M After Three-Year Funding Hiatus | MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million.
The ad tech company will devote the funds to honing its flagship TerminalOne Marketing Operating System product an... |
| 28.02.2014 | The Rise And Future Of The New York Startup Ecosystem | Contributor Contributor
More posts by this contributor
The dinner that destroyed Gawker
Author Ryan Holiday on “the nature of world-altering success”
Like many who have been active in the New York startup ecosystem over the past decade, I a... |
| 26.03.2013 | Facebook now posting retargeted ads right in the middle of your beautiful new news feed | Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Yup, real ads, not social ads. Retar... |
| 26.03.2013 | Facebook now posting retargeted ads right in the middle of your beautiful new news feed | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Just a few weeks after Facebook gave us the beaut... |
| 21.12.2011 | StyleCaster to challenge Condé Nast with ‘Style as a Service’ ads (exclusive) | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Fashion-focused media company StyleCaster will la... |
| 13.09.2011 | Maxifier Appoints Former MediaMath Veteran Anthony Katsur as COO | LONDON — September 13, 2011 — Maxifier, the world’s leader in online ad campaign performance optimisation, today announces the appointment of Anthony Katsur as Chief Operating Officer (COO). Katsur will be responsible for managing the growt... |
| 09.03.2011 | Digital Ad Buying Platform MediaMath Adds Another $14M | Ad tech company MediaMath is announcing a Series B round of financing today, in addition to its $12.5 million round in debt plus VC last August. The “Bloomberg terminal for marketing,” MediaMath manages web advertising for clients, its plat... |
| 25.02.2011 | ContextIn Raises "Several Millions" For Algorithmic Approach To Ad Buying | ContextIn, an Israeli company I first got to know when they launched their semantic technology platform at my Plugg conference back in 2009, has recently shifted focus to the buying side of the online advertising equation. We’ve now learned... |
| 18.01.2011 | Exclusive: Ad Tech Startups Banding Together To Take On Google And Microsoft | As the online ad technology industry consolidates, it is becoming tougher for startups to stand out among the giants. The 500-pound gorillas like Google and Microsoft keep integrating in new technologies and selling themselves as a one-stop... |
| 02.06.2010 | Google acquires Invite Media to help users with ad exchanges | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Google has reportedly purchased the startup Invit... |
| 02.06.2010 | Google acquires Invite Media to help users with ad exchanges | Google has reportedly purchased the startup Invite Media for around $70 million, according to All Things Digital. The company is a “demand side platform” (DSP) that helps ad buyers navigate advertising exchanges like Google’s AdX service.
B... |
| 04.12.2009 | More confusion in venture stats | DowJones, the NVCA and VentureDeal disagree on Q3 venture financing trend. 17% up or 13% down?
At the end of Q3, Dow Jones and the NVCA came out with conflicting stats, the former saying U.S. venture financings increased in Q3 by 17%, the l... |
| 13.10.2009 | Triggit Reborn: New Service Automates Bidding On Real-Time Ad Exchanges | It’s been quite a while since we last covered Triggit, a startup that made it easy to integrate ads into websites using drag and drop Javascript. As it turns out, it’s for good reason: the company has spent the last year in stealth reworkin... |
| - | This election cycle, political advertisers increasingly turned to CTV and influencers to reach audiences | The news: As US political advertising in the 2022 midterms surpasses even the 2020 presidential elections, social media has officially taken a back seat to streaming.
Money was spent on social platforms to influence the vote, but more than ... |
