Cake (joincake.com) is the easiest way to think about the end of your life. It doesn't have to be so hard. 100% of people die, but most of us don't plan for it--this can lead to physical and emotional suffering as well as financial losses. Cake makes it easy to start thinking about your values around end-of-life. Cake's simple interface guides you through a series of simple propositions, and outputs a life handbook of your preferences that you can share with your loved ones, your doctor, your lawyer, and anyone else you think should know.
MISSION:
Together, we are building a destination for end of life planning, response, and inspiration. Reflecting on what we would want at end of life helps us to live congruently with our values, be considerate of our loved ones, and bring new meaning to living.
Location: United States, Massachusetts, Boston
Employees: 11-50
Total raised: $5.05M
Founded date: 2014
Founders name: Suelin Chen, PhD
Investors 12
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Funding Rounds 2
| Date | Series | Amount | Investors |
| 16.08.2021 | Seed | $3.7M | - |
| 14.11.2017 | - | $1.35M | - |
Persons 1
| Date | First Name | Last Name | Title | |||
| - | Suelin | Chen, PhD | CEO &a... | linkedin.c... | - | - |
Mentions in press and media 23
| Date | Title | Description | Source |
| 30.09.2021 | The death industry: How innovation is breathing new life int... | Some cultures have rich and joyous celebrations of the dead, such as Mexico’s Día de Muertos. Source... | smartcompa... |
| 16.08.2021 | Cake Raises $3.7M to Expand End-of-Life Planning Offerings A... | Serving more than 30 million people per year, Cake has emerged as world’s largest online platform fo... | ocaventure... |
| 22.07.2021 | Cake Raises $3.7M to in Funding | Cake, a Boston, MA-based online platform for end-of-life planning and navigating mortality, raised $... | finsmes.co... |
| 21.07.2021 | Why did crypto exchange Binance exit FTX? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 21.07.2021 | Why did crypto exchange Binance exit FTX? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 17.01.2021 | Startups at CES showed how tech can help elderly people and ... | The COVID-19 pandemic shined a harsh spotlight on the challenges many elderly people face. Older adu... | techcrunch... |
| 16.07.2020 | Boom Time for Death Planning The Obituary Game The Pandemi... | The coronavirus pandemic has drawn new business to start-ups that provide end-of-life services, from... | ocaventure... |
| 21.10.2019 | 10 tech startups focused on improving life for older America... | by Benjamin Lampkin Some of the most famous and successful companies to emerge from Silicon Valley,... | ocaventure... |
| 20.02.2019 | 50 Women-Led Startups That Are Crushing Tech | Stephanie Lampkin, chief executive officer and founder of Blendoor, speaks during the 2019 Makers...... | forbes.com... |
| 17.12.2018 | MassChallenge FinTech Announces 2019 Inaugural Cohort of Top... | December 17, 2018 (BOSTON) - MassChallenge, a global network of zero-equity startup accelerators, to... | masschalle... |
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