Foraged from shiitake mushrooms, Fable is goodness unearthed. It’s real food with real mushrooms, that is surprisingly and fantastically meaty.
Our mission is to make food more healthy and sustainable by leveraging the nutritious benefits and natural umami flavours of mushrooms.
Without the compromise of quality or flavour, Fable brings you meaty umami goodness, sans meat.
Fable’s delicious meaty mushroom products are minimally processed and made with a short list of natural ingredients you’d recognise.
Founded by fine-dining Chef, Chemical Engineer and Mycologist Jim Fuller, Organic Mushroom Farmer Chris McLoghlin and former Shoes of Prey Co-Founder Michael Fox, Fable is committed to helping people make food choices that are better for their health and the environment.
Location: Australia, Queensland, Sunshine Coast Regional
Employees: 11-50
Phone: +61 1800 960 133
Total raised: $18.8M
Founded date: 2019
Investors 3
| Date | Name | Website |
| - | Tripple | tripple.co... |
| - | Better Bit... | betterbite... |
| - | Blackbird ... | blackbird.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 13.02.2023 | Series A | $12.3M | Aera VC |
| 11.08.2021 | Seed | $6.5M | - |
Mentions in press and media 31
| Date | Title | Description | Source |
| 03.04.2024 | Data snapshot: From ‘lightning in a box’ to microbial carbon... | Data Snapshot is a regular AgFunderNews feature analyzing agrifoodtech market investment data provid... | agfunderne... |
| 02.02.2024 | Fable Foods: “Reimagining Mushrooms by Improving Their Textu... | Fable Food Co, based in Australia, creates sustainable meat alternatives with a focus on the shiitak... | vegconomis... |
| 04.01.2024 | Mushrooms as a Main: 7 Vegan Brands Having Fun with Fungi | 6 Mins Read Be on the lookout for these brands turning mushrooms into juicy slabs of vegan meat. Whe... | greenqueen... |
| 24.03.2023 | Meet the Founder: Fable Food’s Michael Fox talks alt meat, m... | [Disclosure: AFN’s parent company, AgFunder, is an investor in Fable Food.] “I’ve been one of those ... | agfunderne... |
| 13.02.2023 | Fable Food Co. raises $8.5 million in Series A round | SUNSHINE COAST, AUSTRALIA — Fable Food Co., an Australian maker of meat alternatives based on mushro... | foodbusine... |
| 09.02.2023 | Brief: Fable Food raises US$8.5m Series A from K3, AgFunder,... | Fable Food Co, the Australian meat alternative startup, has raised $8.5 million in Series A funding ... | agfunderne... |
| 09.02.2023 | The week in agrifoodtech: JOKR’s back with $50m, Plenty nabs... | Despite ongoing setbacks for the instant grocery sector, JOKR returned to the headlines this week wi... | agfunderne... |
| 09.02.2023 | Fable Food Co Raises US$8.5M in Series A Funding | Fable Food Co, a Sunshine Coast, Australia-based meat alternative company, raised US$8.5M in Series ... | finsmes.co... |
| 09.02.2023 | Osher Günsberg & ethicist Peter Singer back mushroom ‘me... | Queensland meat alternative startup Fable has raised US$8.5 million (A$12.3m) as it ramps up its exp... | startupdai... |
| 24.02.2022 | Asia became the ‘world’s factory’ for manufacturing. It’ll d... | Over the past several decades, Asia has developed a well-worn reputation as the ‘factory of the worl... | agfunderne... |
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