| Date | Title | Description |
| 07.06.2025 | Navigating the Digital Jungle: Strategies for Startup Survival and Cybersecurity in Remote Work | In the fast-paced world of startups, establishing a digital presence is akin to planting a seed in a vast jungle. Many entrepreneurs believe that securing a domain and launching a website is enough to thrive. This belief is a dangerous illu... |
| 06.06.2025 | The digital pitfalls that can make or break a startup's success | Many startups assume securing a domain and launching a website are enough to establish a digital presence. This is a perilous misconception. A single negative online experience can have severe consequences; in fact 88 percent of visitors ar... |
| 12.05.2025 | Here’s Why Law Firms Shouldn’t Ignore SEO in Their Marketing Strategy | Share
Share
Share
Share
Email
More and more people search online when they need legal help. Most start with a quick Google search, whether it’s a personal injury case or a contract dispute. If your firm isn’t showing up, you’re likely missi... |
| 19.04.2025 | Local SEO Checklist for Small Business Growth in 2025 | Share
Share
Share
Share
Email
Introduction
There is more competition than ever for local businesses, and to stand out in the search results, you need a plan that covers a lot of ground. They need to use a proven local SEO checklist and pick... |
| 31.03.2025 | Small Business Website Design: Best Practices, Tips & Tools in 2025 | In 2025, having a well-designed website isn’t merely optional — it’s essential for small businesses seeking credibility, expanded reach, and sustained growth. With 97% of consumers turning to online searches for local businesses, your digit... |
| 03.02.2025 | Модерация: ручная, автоматическая или гибридная? Делимся опытом Data Light | А вы знали, что 55% бизнесов сталкиваются с убытками из-за онлайн-мошенничества, вызванного недостаточным контролем публикаций? А о том, что 88% пользователей доверяют отзывам как личным рекомендациям, и, столкнувшись с фейковым контентом, ... |
| 30.01.2025 | The Power of Customer Reviews: Fueling Sales and Shaping Reputation | In the digital marketplace, customer reviews are the lifeblood of business success. They act as a compass, guiding potential buyers through a sea of choices. Imagine standing in a bustling street, surrounded by restaurants. One establishmen... |
| 29.01.2025 | Как работа с отзывами клиентов влияет на продажи и репутацию бизнеса | Представим ситуацию: вы путешествуете по другой стране и собираетесь попробовать местную кухню. Сразу несколько ресторанов находятся в хорошей локации, блюда из меню на фотографиях выглядят аппетитно, а интерьер – тепло и уютно. Но у одного... |
| 06.08.2024 | How Local SEO Services Can Boost Your Small Business | Share
Tweet
Share
Share
Email
Introduction
In today’s digital world, simply having a website isn’t enough to attract local customers. Enter Local SEO, a powerful tool tailored to help small businesses stand out in their communities. This ar... |
| 27.06.2024 | Your Customers Won't Trust You Unless You Embrace These 5 Strategies Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to... | Customer trust is an indispensable asset for startup brands. When clients trust a company, they are more likely to make repeat purchases and become long-term patrons. 77% of consumers say they have stayed loyal to at least one brand for a d... |
| 08.04.2024 | Не только качество: что заставляет клиента возвращаться | Содержание:
Персональный подход
Вовлеченность сотрудников
Сверхсервис
Имидж бренда и создание комьюнити
Работа с обратной связью
Бонус. Какие показатели отслеживать?
Выводы
Кажется, что цена и качество товара или услуги — самое главное для ... |
| 22.11.2023 | Seven tips to make holiday shopping easier. Really. | Remember when the holidays meant waking up early and going down and opening up presents? When the only gift list you had to worry about was the gifts you were asking for. Last year, it was estimated that adults bought an average of nine pre... |
| 19.10.2023 | Как работать с отзывами на маркетплейсах в 2023 году | Отзывы на товары — мощный инструмент интернет-маркетинга и показатель доверия к бизнесу. Согласно исследованию Spiegel, отзывы пользователей к дешевым товарам увеличивают конверсию в покупку на 190%, а к дорогим — на 380%.
На маркетплейсах,... |
| 17.10.2023 | 4 tips for small businesses to get more customer reviews — and what to do with the feedback | Caroline Elston, a cofounder of Platterful, with her cofounders. Platterful
Redeem now
In a survey, nearly all consumers reported reading reviews, and most said they trusted them. Reviews are a low-cost way to market your business and get l... |
| 19.07.2023 | How to use Fakespot, the AI tool that helps you detect fake reviews | Fakespot is your trusted guide for shopping online.
With Fakespot you love everything you buy and cut down on returns by avoiding fake reviews, unreliable sellers, counterfeits/shoddy products.
If you shop online, chances are that you’ve se... |
| 15.07.2023 | How to add testimonials to your Shopify store | Share
Tweet
Share
Share
Email
When having a Shopify store, you may want to use different means to promote your brand, product, or service. With the help of various apps, you are able to increase conversion, boost sales, and build life-long ... |
| 30.03.2023 | Best Moz Alternatives of 2023 | Every entrepreneur and small business owner needs to get SEO right if they want to be competitive in both the online and local markets in which they operate.
Making sure your website gets seen by the right people—your prospects—at the right... |
| 27.11.2022 | Expert Web Developers Weigh In On The Pros & Cons Of A Single-Page Website | There are now 4.32 billion mobile internet users as of 2021, which is over 90% of the global internet population, as per Statista. The average mobile-only user, BrightLocal reported, views only 1.88 pages per session. Single-page websites h... |
| 04.11.2022 | Как удалять некрасивые фото клиентов с карт и работать с user-generated content в геомаркетинге | В этом материале мы расскажем, почему нельзя игнорировать user-generated content (UGC) – пользовательский контент, а в нашем случае – фото пользователей в геосервисах. Также поделимся рекомендациями от RocketData о том, как мотивировать кли... |
| 21.10.2022 | BrightLocal.com Names Top Directory Websites for Insurance Agents To Join That Simplify Insurance Marketing, Insurance Leads, Insurance SEO, and Insurance Agents Jobs | Insurance.Agency™ is a Premiere Global InsurTech Enabled Marketing and Advertising Agency for Insurance—Featuring a Directory, 360 Strategy, Fulfillment, Leads and Software as a Service Solutions "As an insurance agent, you’ll naturall... |
| 13.10.2022 | How Timely Responses To Online Reviews Help Shape Your Brand Image | Cofounder and CEO of PissedConsumer, a review website that helps consumers be heard and brands improve their customer service processes. |
| 03.10.2022 | 5 этапов, чтобы начать работать с клиентскими отзывами эффективнее | Содержание: Настроить оповещения о новых упоминаниях компании Запрашивать обратную связь от клиентов Подготовить шаблоны ответов на отзывы Решать проблемы с клиентом лично Вычислять NPS и получать подробный анализ Отзывы получены. Что делат... |
| 28.09.2022 | How Inflation Impacts Multi-Location Brands | As you’d expect, consumer needs change depending on the economic climate. According to the U.S. Bureau of Labor, consumer prices have increased an average of 9.1 percent from June 2021 to June 2022. This increase has influenced consumer sho... |
| 22.09.2022 | Home Improvement Pros: How To Improve Your Local Search Rankings | Danny Star, CEO and Founder of Website Depot Digital Marketing Agency, has helped hundreds of small businesses grow and expand. |
| 21.09.2022 | Decreasing ad revenue, iOS 14.5 make case for programmatic SEO | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
Apple’s 2021 privacy changes altered the marketing landscape. iOS 14.5, released in 2021, was initially expected to go ... |
| 24.08.2022 | Everything You Should Know about Voice Marketing 2021 | David Thompson, Tech Times 24 August 2022, 05:08 pm
It's been a long time since Alexa, Bixby, Cortana, or Siri have opened their way into the comfort and privacy of our homes. Undoubtedly, voice technology has steadily evolved toward maturi... |
| 28.12.2021 | Управление репутацией — что поменяется в трендах-2022? | Отзывы на автомате
Еще в прошлом году исследовательская группа BrightLocal выяснила, что потребитель читает 10 отзывов перед покупкой. В среднем это несколько минут на то, чтобы сформировать впечатление о компании. То есть гигантские объемы... |
| 23.12.2021 | SERM в чек-листах, списках, одном кейсе и двух мифах — как управлять репутацией бренда? | Из чего состоит SERM
Search Engine Reputation Management (SERM) или управление репутацией бренда в поиске подразумевает две активности: Работу с отзывами, упоминаниями, комментариями. Вытеснение отрицательных отзывов с первой страницы SERPа... |
| 20.12.2021 | HubSpot : The Ultimate Guide to B2B Marketing in 2022 | Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
The biggest determinant of effective marketing, however,... |
| 13.12.2021 | HubSpot : 7 Essential Selling Skills Every Sales Rep Needs in 2022 | This isn't exactly revolutionary or insightful to point out, but selling skills are pretty important when it comes to selling skillfully - and if you want to be an adept and effective salesperson, you need to do exactly that. So it's always... |
| 02.12.2021 | Raising Your Reputation Through Google Reviews | Founder and CEO of GrowME Marketing, a full-service digital marketing and SEO company serving clients across the country. |
| 29.10.2021 | 16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes] | Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
Although building a website is great for business, you'll want to avoid making common mistakes that wil... |
| 11.09.2021 | Четыре ключевых направления работы с онлайн-репутацией | Прежде чем перейти к сути статьи, выделю особенности работы с клиентами дилерского центра: длинный цикл принятия решения о покупке; экспертная емкость: автолюбители склонны доверять пользователям со знаниями и опытом; высокая активность в к... |
| 31.08.2021 | 3 Ways You Can Let Your Customers' Stories Speak for Your Brand | August 31, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
In today’s market, singing your own praises can only go so far. Sure, you’re passionate about your company and all the great things you’re doing — and... |
| 19.08.2021 | 4 Ways to Manage Your Next Brand Crisis and Come Back Stronger Than Ever | August 19, 2021 7 min read
Opinions expressed by Entrepreneur contributors are their own.
Brand crises are nothing new. But with the growing array of viral videos, online trolls, misinformation and other digital dangers just waiting to stri... |
| 11.08.2021 | Meltwater B : Guide To Leveraging the Marketing Funnel | Your prospective customers come to you in different ways with different priorities. Some are ready to pull the trigger the moment they 'meet' your products. Others need a little more convincing, whether it's building trust in your brand or ... |
| 29.06.2021 | The Rise of the 'Digital High Street': 5 Ways European Businesses Can Improve Their Digital Presence | June 29, 2021 10 min read
Opinions expressed by Entrepreneur contributors are their own.
Traditional high streets are on the decline, and have been since before the Covid-19 pandemic emerged to accelerate the process. The rise of online sho... |
| 25.06.2021 | How to Craft a Content-Marketing Strategy That Works | June 25, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Did you know there are nearly 93,000 Google searches every second? If you want your content to rank well within any of those relevant searches, search-e... |
| 20.05.2021 | How To Ask Customers For Reviews | By Jon Clark, managing partner at Moving Traffic Media, a New York digital agency offering PPC and SEO services. |
| 29.04.2021 | The Pandemic's Most Booming Businesses Might Surprise You | April 29, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
One thing is for sure: The last year hasn't been great for restaurants and brick-and-mortar retail.
Yet some industries have done extremely well. Onlin... |
| 19.04.2021 | Affogata, which helps brands manage their online reputation, raises $5.5M | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Customer intelligence platform Affogata today announced it has raised $5.5 million in series A funding co-led by Mangrove Capital Partn... |
| 19.04.2021 | Affogata, which helps brands manage their online reputation, raises $5.5M | Join Transform 2021 this July 12-16. Register for the AI event of the year.
Customer intelligence platform Affogata today announced it has raised $5.5 million in series A funding co-led by Mangrove Capital Partners and PICO Venture Partners... |
| 18.02.2021 | Five Things Consumers Despise About Your Online Store — And Ways To Fix Them Fast | Director of Sales and Strategic Partnerships at ReadyCloud, the Shipping, Returns and CRM Suite built for Ecommerce. |
| 23.12.2020 | Google My Business: A Free Tool Worth Investing In | Digital marketing expert at NUVEW, helping businesses expand their online presence through custom website design and development & SEO. |
| 03.11.2020 | Why Trust and Incentives Help Consumers With Better Brand Selection | November 3, 2020 9 min read
Opinions expressed by Entrepreneur contributors are their own.
Trust and loyalty rewards have underpinned U.S. consumer spending for decades. Trust makes it easy to do business with a brand while a loyalty progra... |
| 23.09.2020 | How to (Finally) Start Landing High-Ticket Clients of Your Own | September 23, 2020 5 min read
Opinions expressed by Entrepreneur contributors are their own.
While many entrepreneurs are able to make a living within their current network, there's no denying that they could be far better off if they were ... |
| 09.09.2020 | Маркетплейс от ЦБ — будущее финтеха или еще один бонус для крупных банков и агрегаторов? | 6 6 комментариев
576 просмотров
ЦБ обещает революцию в российском финтехе: до конца года будет запущен первый российский финансовый маркетплейс. Проект так и называется — «Маркетплейс». Клиенты смогут быстро выбирать и приобретать лучшие фи... |
| 26.08.2020 | How to Sell the Value of Reviews and Social to Local Owners | When asked, multi-location businesses often cite communication between local owners and corporate as one of their most significant pain points as found in a recent study conducted by Forrester. As a multi-location marketer, getting all loca... |
| 18.08.2020 | How to manage your solar company’s online reputation according to SolarReviews | For better or worse, the internet is now a major part of every business. Many customers search for reviews about potential contractors before committing to a company, making what they find online about your business extremely important. In ... |
| 26.07.2020 | Почему UGC – это «must have» на каждом сайте и как он помогает продавать? | На примере 10 брендов рассказываем о том, почему «эффект присоединения» работает лучше любой рекламы, как использовать отзывы и зарабатывать больше. Разбираем алгоритм работы с пользовательским контентом от сбора до извлечения прибыли.
22 2... |
| 24.07.2020 | Изучаем новый канал продвижения. Часть 5: работа с отзывами | Эта статья закрывает цикл материалов по мотивам обучающего курса Брайана Чайлдса и MOZ «Основы локального SEO», который взяла за основу и переработала в соответствии с российскими реалиями команда сервиса Repometr. Курс предназначен для мар... |
| 20.07.2020 | Can Customer Reviews Help Scale Your Business? This Tool Helps You Find Out. | July 20, 2020 2 min read
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce part... |
| 13.07.2020 | 13 шагов по оптимизации профиля в Google Мой Бизнес | 4 4 комментария
Форум
3757 просмотров
Бизнесу выгодно повышать свою видимость в Google относительно конкурентов. Для этого нужно оптимизировать сайт и кампании в Google Ads. Но есть еще один способ продвинуть бизнес — внести о нем данные в ... |
| 05.05.2020 | Take An Active Approach To Reputation Management In The Digital Age | Photo:Getty |
| 24.02.2020 | Поймай меня, если сможешь: можно ли определить лживый отзыв в сети | Мы опросили несколько сотен человек и почти 80% из них не справились. Сможете ли вы найти правильный ответ?
95 95 комментариев
10 020 просмотров
Помните, в детстве нам говорили: «Обманывать — плохо»? Так вот, статистика использования фальши... |
| 09.01.2020 | Why Small Business Marketing Needs To Focus On Human-To-Human Interactions | PHOTOGetty |
| 26.09.2019 | Ahead of the Local Pack: Don’t underestimate the power of Google My Business | Whether you’re a small or large business, your local SEO strategy is an extremely important element of your campaign to ensure you’re effectively marketing your business, product or service, especially now that 46% of mobile users have ‘loc... |
| 11.07.2019 | How is AI Helping the eCommerce Industry? | The eCommerce industry is booming like never before with the introduction of new technologies. The eCommerce industry is witnessing a redefined form that takes customers to a new level of experience and gratification. But how is AI helping ... |
| 27.06.2019 | Социальное доказательство: 5 советов по использованию в диджитале | Несмотря на выросший иммунитет аудитории к маркетинговым «трюкам», одна из особенностей продолжает надежно работать. Речь о так называемом «стадном инстинкте» — стремлении ориентироваться на мнение других людей, повторять их поведение и заи... |
| 25.02.2019 | Десять трендов онлайн-ритейла на 2019–2020 годы | Обзор главных трендов в электронной коммерции в России и за рубежом на ближайший год.
18 18 комментариев
31 265 просмотров
Слушать
Мировой рынок ecommerce продолжает расти уверенными темпами: за 2018 год его объем увеличился на 18%, а сумма... |
| 11.12.2018 | Как (де)строить корпоративную репутацию в Интернете | ORM-эксперт агентства Digital Guru Дмитрий Бычков — об ужасных репутационных кейсах последних лет и о том, как управлять онлайн-репутацией.
9 9 комментариев
1478 просмотров
Халк дестроит свою репутацию
По данным исследования Bright locals, ... |
| 17.07.2018 | CareDash detects fraudulent reviews with the help of AI | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Tens of millions of users evaluate their doctor’s visits with star ratings and written reviews on WebMD, Healthgrades, RateMDs, and oth... |
| 17.07.2018 | CareDash detects fraudulent reviews with the help of AI | Tens of millions of users evaluate their doctor’s visits with star ratings and written reviews on WebMD, Healthgrades, RateMDs, and other platforms. In theory, health provider scores aren’t a bad idea — as many as 80 percent of people trust... |
| 14.06.2018 | 5 key tech tools to engage your modern homebuyer | Over the last decade, consumer expectations of a good customer experience have become increasingly dependent on good technology. Today’s consumers look for companies and products that utilize technology for an improved customer experience w... |
| 16.10.2017 | The Majority of Small-Business Owners Rely on Word-of-Mouth Referrals. Here Are 3 Ways to Get Them. | October 16, 2017 6 min read
Opinions expressed by Entrepreneur contributors are their own.
Alignable recently completed a survey of 7,500 small-business owners in North America and asked participants a single question -- what's the best way... |
| 06.09.2017 | Does your mortgage technology measure up? | Today’s consumers are accustomed to making instant banking transactions and home searches from the palms of their hands, and they expect this kind of ease of use across industries. Automation and digital mortgages are the newest technologie... |
| 24.04.2017 | 5 Things Your Startup Needs to Do After Launching a Website | You've launched your website and the startup now has its outfacing presence to the world. According to the annual BrightLocal Consumer Review Survey of 2016, it takes less than ten reviews before the consumers form an opinion regarding a pa... |
| 27.01.2017 | 4 AI startups that analyze customer reviews | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Already, as of 2010, a quarter of Americans (24 p... |
| 27.01.2017 | 4 AI startups that analyze customer reviews | Already, as of 2010, a quarter of Americans (24 percent) had posted product reviews or comments online, and 78 percent of internet users had gone online for product research. But those are ancient stats. Numbers are higher now. More recentl... |
| 08.12.2015 | 5 Tips for Dominating Local Search Results | You have just launched your first venture. Congrats! Now, while most of us dream of instant word domination and recognition, at early stages the easiest and quickest win for any e-commerce startup is to gain the initial recognition at the l... |
| 30.10.2015 | Four game-changing approaches to mobile marketing | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marke... |
| 30.10.2015 | Four game-changing approaches to mobile marketing | Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.
According to Kenshoo’s latest quarterly report on mobile... |
| 23.09.2015 | Study: Local Search Gets Local Businesses More Clicks, Calls Than Any Other Channel | Facebook may be doing more with is ads to help local businesses, but local search is still much more effective.
BrightLocal recently released results from a survey (via Search Engine Land) finding that local search drives more clicks and ca... |
| 16.07.2015 | Google Shows More Local Business Results Than Bing Or Yahoo | According to a new report from local search marketing company BrightLocal, Google is more generous to local businesses than other search engines. Google, it says, displays more local pack results than Yahoo or bing, and is most confident in... |
| 15.04.2015 | Does Your Business Have The Time To Get Online Marketing Right? | The fewer people a business has, the harder it is to do marketing right.
Most small and medium-sized businesses don’t think they have the time or knowledge to manage their digital media efforts effectively, according to a new report from Th... |
| 04.02.2015 | Smaller SMBs More Afraid Of Increasing Online Marketing Budgets | Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and onl... |
| 20.01.2015 | Why Aren’t SMBs Investing More In Online Marketing? | Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future... |
| 30.10.2014 | Seven keys to success in SEO in 2014 | SEO may seem like a complex concept, but it’s actually pretty simple. Just think of Google as a concierge whose job is to connect its users with what they are looking for. It has to assess the user’s intent and list the results it feels wil... |
| - | Фотографии в карточках вашей компании: почему они важны и как с ними работать | Допустим, вы уже создали карточки компании в Google Мой бизнес (GMB) и Яндекс.Справочнике. О чём ещё необходимо подумать помимо корректности и полноты данных в карточках? О лице вашей компании в локальной выдаче. RocketData рассказывает о в... |
| - | Дубли карточек компании: как они влияют на ваши позиции в локальной выдаче и что с этим делать | Представьте, что вы вкладываете много сил и времени в стратегию локального маркетинга для вашей компании, и это… не приносит вам результатов. Чтобы избежать такого сценария, нужно понимать, каким образом те или иные факторы влияют на рейтин... |
| - | "Оставьте ваш отзыв" – как мотивировать клиентов? | При выборе товара или услуги, более 70% пользователей ориентируются на отзывы в интернете. Как представителям малого и среднего бизнеса мотивировать своих клиентов оставлять отзывы – мы расскажем в данной статье.
1 комментарий
253 просмотро... |
| - | Top 5 Local Marketing Tips for 2021 | As we know, marketing is the backbone for a strong and prominent business and brand building. This helps companies in evolving and becoming better by introducing new and effective marketing strategies.
Location-based marketing has become a ... |
| - | Беречь и защищать: как измерить репутацию в интернете и поправить её, если что-то не так | Подавляющее большинство людей (85% пользователей, по данным BrightLoсal) сегодня делают выбор, основываясь на рекомендациях и отзывах в сети, рейтингах, лайках и шерах, постах в блогах и темах на форумах. Оценить репутацию своей компании и ... |
| - | Отзывы и локальные данные: 2 шага для успешного локального SEO в Google. Перевод статьи | Привет! Меня зовут Максим Липатов, я 6 лет работаю с SERM и отзывами. Эта статья — перевод публикации Мириам Эллис, владельца Solas Web Design. В ней описан подход, который я очень редко встречал в рунете, даже у самых крупных клиентов. При... |
| - | Тенденции в отзывах клиентов | Как изменилось отношение к отзывам и рейтингам | BrightLocal 2022
0 Обсудить
21 просмотров
Отзывы могут быть невероятно полезным инструментом для привлечения новых клиентов. Они не только психологически воздействуют на читателей, но и повыш... |
