Restaurant reward content through Brands BevBucks allows restaurants and hotels to create rewards programs subsidized by beverage brands. Restaurants spent $20bn in 2013 to drive traffic, excluding internet advertising. Hundreds of thousands of hotel guests eat and drink at competing restaurants and bars every day. Beverage brands spend $3bn annually on sampling and marketing programs but have not had a platform to address restaurant and hotel chain requests to help drive traffic. BevBucks? mobile & web based technology and structure allow scalable, brand subsidized programs that can be marketed to loyalty lists and hotel guests. BevBucks collects valuable on-and off-premise consumer data and insights valuable to all parties.
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