1:1 Personalization in Social Advertising We achieve 1:1 levels of personalization in digital ad buying. One individual, served one custom ad, that only they can see. Our market differentiation is pretty straight-forward. Most influencer programs focus on influencer identification or amplification. By contrast, our focus is more accurately described as influencer targeting: we gather data on the most important influencers by vertical and customize messaging and targeting to those influencers through paid media on social and programmatic channels. We make sense for any advertisers trying to reach a small yet highly influential audience (lead gen, luxury, B2B, PR)