Care.com of South America AtHome is a company designed to connect families and individuals with home solutions for cleaning and housework, child care and pet care in Chile, Argentina and Uruguay. It establishes an online platform that serves as an intermediary between the clients and care providers. The primary professions represented include babysitting services, temporary and short-term care of children, house cleaning, dog-walking and pet-sitting. This is a concept that has not yet been introduced into South America, but there exists a market for it. It provides individuals and parents with satisfaction that their homes, children and pets are with reliable service providers. This platform would offer them the possibility to choose between dependable service providers and allow them to communicate with them in advance. The most likely user of website our middle-aged women with families and/or pets and care providers that specialize in cleaning, pet walking, dog sitting and child care.