Corporate Accounts for eCommerce
B2B payments are complicated. Apruve makes them easier. For merchants in the B2C world, getting paid is easy. Their customer controls the decision to purchase and their own payment method (credit card, PayPal). For B2B, things aren't so straightforward. Purchasing approval, POs, payment terms, consolidated invoicing, credit approval, corporate account management. All of this complexity and paperwork remained entrenched in the way businesses buy from one another. Traditional B2B continues to move online ($1T in 2014), but these complex payment scenarios remain. Apruve gives B2B merchants a single place to streamline and manage corporate accounts and payments from their customers. "PayPal for B2B" is one analogy that's been used. "Zendesk for B2B Payments" is another.
Funding Rounds 2
Mentions in press and media 4