From Side Hustle to BAFTA: The Rise of Studio Something
March 26, 2025, 4:39 am
Location: United States, Louisiana, Metairie
Employees: 1001-5000
Founded date: 1946
In the world of creativity, the line between passion and profession often blurs. For Ian Greenhill and his best friend, the journey from spare-time projects to a BAFTA-winning studio was not just a leap; it was a flight. Studio Something, based in Edinburgh, has transformed the landscape of storytelling, weaving innovation into every frame. Their story is a testament to the power of friendship, resilience, and a clear vision.
Greenhill and his co-founder, Jordan, didn’t set out to build a business. They started as two friends, united by a love for creativity. Working at an ad agency, they found joy in directing and producing music videos during their free time. This organic growth birthed Studio Something. It was a spark that ignited a flame, leading them to collaborate with giants like Coca-Cola and the NBA.
Every success story has its challenges. For Greenhill, being labeled a "wildcard" was both a blessing and a curse. This label came from their unconventional approach to work. They took their craft seriously but refused to conform to industry norms. This mindset allowed them to stand out, but it also brought its share of skepticism. They navigated these waters with a mix of humor and determination. Perspective became their compass. Some days, they were the pigeons, and other days, they were the lampposts. The key was to keep moving forward, regardless of the setbacks.
Failure is often seen as a dead end. For Greenhill, it’s merely a detour. He believes that running a business should be about freedom and enjoyment. If you know your destination, the bumps along the road become part of the adventure. This philosophy kept them motivated during tough times. Their friendship was the bedrock of their resilience. In the stormy seas of entrepreneurship, they were each other’s anchors.
Success, however, is a slippery concept. Greenhill emphasizes the importance of defining it on your own terms. Too often, people let external factors dictate their measures of success—turnover, headcount, or office locations. For him, success is about time. It’s about being present for his children while running a thriving business. This clarity of purpose fuels their creativity and drives their decisions.
As Studio Something continues to grow, they remain committed to their roots. They prioritize innovation and storytelling, blending the two into a unique narrative style. Their work transcends traditional boundaries, inviting audiences to experience stories in fresh ways. This approach has garnered them accolades, including a BAFTA, but the recognition is not the end goal. It’s a byproduct of their passion and dedication.
The creative industry is ever-evolving. Trends come and go, but the essence of storytelling remains constant. Greenhill and Jordan understand this. They adapt to changes while staying true to their vision. Their ability to pivot is a testament to their creativity. They embrace new technologies and platforms, ensuring their work resonates with contemporary audiences.
In the world of college basketball, a different kind of transformation is taking place. The CU Buffs are navigating the complexities of the transfer portal. With over 2,000 players exploring new opportunities, the landscape is shifting. Coaches like Tad Boyle are faced with the challenge of rebuilding their teams. The need for a strong point guard is paramount. The Buffs finished the season with glaring gaps in their playmaking. As they look to the future, the pressure to recruit effectively intensifies.
The women’s team also faced a turning point. After a disappointing exit from the WBIT, they bid farewell to key players. Yet, there’s hope on the horizon. Young talent is emerging, ready to take the reins. The foundation is there, but the challenge lies in nurturing this potential. The transition from established stars to fresh faces is a delicate dance.
In both the creative world and college sports, the themes of resilience and adaptation resonate. Whether it’s Greenhill’s journey with Studio Something or the CU Buffs’ quest for a championship, the underlying message is clear: growth requires courage. It demands a willingness to embrace change and redefine success.
As the seasons change, so do the players and the stories they tell. For Studio Something, the narrative is still being written. Each project is a new chapter, filled with possibilities. For the CU Buffs, the next season is a blank slate, waiting for new heroes to emerge. In both arenas, the journey is just as important as the destination.
In the end, it’s about creating something meaningful. Whether through film or basketball, the goal remains the same: to inspire, to connect, and to leave a lasting impact. The road may be winding, but with passion and purpose, the destination is worth every step.
Greenhill and his co-founder, Jordan, didn’t set out to build a business. They started as two friends, united by a love for creativity. Working at an ad agency, they found joy in directing and producing music videos during their free time. This organic growth birthed Studio Something. It was a spark that ignited a flame, leading them to collaborate with giants like Coca-Cola and the NBA.
Every success story has its challenges. For Greenhill, being labeled a "wildcard" was both a blessing and a curse. This label came from their unconventional approach to work. They took their craft seriously but refused to conform to industry norms. This mindset allowed them to stand out, but it also brought its share of skepticism. They navigated these waters with a mix of humor and determination. Perspective became their compass. Some days, they were the pigeons, and other days, they were the lampposts. The key was to keep moving forward, regardless of the setbacks.
Failure is often seen as a dead end. For Greenhill, it’s merely a detour. He believes that running a business should be about freedom and enjoyment. If you know your destination, the bumps along the road become part of the adventure. This philosophy kept them motivated during tough times. Their friendship was the bedrock of their resilience. In the stormy seas of entrepreneurship, they were each other’s anchors.
Success, however, is a slippery concept. Greenhill emphasizes the importance of defining it on your own terms. Too often, people let external factors dictate their measures of success—turnover, headcount, or office locations. For him, success is about time. It’s about being present for his children while running a thriving business. This clarity of purpose fuels their creativity and drives their decisions.
As Studio Something continues to grow, they remain committed to their roots. They prioritize innovation and storytelling, blending the two into a unique narrative style. Their work transcends traditional boundaries, inviting audiences to experience stories in fresh ways. This approach has garnered them accolades, including a BAFTA, but the recognition is not the end goal. It’s a byproduct of their passion and dedication.
The creative industry is ever-evolving. Trends come and go, but the essence of storytelling remains constant. Greenhill and Jordan understand this. They adapt to changes while staying true to their vision. Their ability to pivot is a testament to their creativity. They embrace new technologies and platforms, ensuring their work resonates with contemporary audiences.
In the world of college basketball, a different kind of transformation is taking place. The CU Buffs are navigating the complexities of the transfer portal. With over 2,000 players exploring new opportunities, the landscape is shifting. Coaches like Tad Boyle are faced with the challenge of rebuilding their teams. The need for a strong point guard is paramount. The Buffs finished the season with glaring gaps in their playmaking. As they look to the future, the pressure to recruit effectively intensifies.
The women’s team also faced a turning point. After a disappointing exit from the WBIT, they bid farewell to key players. Yet, there’s hope on the horizon. Young talent is emerging, ready to take the reins. The foundation is there, but the challenge lies in nurturing this potential. The transition from established stars to fresh faces is a delicate dance.
In both the creative world and college sports, the themes of resilience and adaptation resonate. Whether it’s Greenhill’s journey with Studio Something or the CU Buffs’ quest for a championship, the underlying message is clear: growth requires courage. It demands a willingness to embrace change and redefine success.
As the seasons change, so do the players and the stories they tell. For Studio Something, the narrative is still being written. Each project is a new chapter, filled with possibilities. For the CU Buffs, the next season is a blank slate, waiting for new heroes to emerge. In both arenas, the journey is just as important as the destination.
In the end, it’s about creating something meaningful. Whether through film or basketball, the goal remains the same: to inspire, to connect, and to leave a lasting impact. The road may be winding, but with passion and purpose, the destination is worth every step.