The Evolution of CTV: Navigating the New Media Landscape
March 1, 2025, 4:45 pm
The media landscape is shifting. The rise of Connected TV (CTV) is reshaping how advertisers reach audiences. Continuum Media is at the forefront of this change. With the appointment of Roxanne Geyer, the company is poised to tackle the complexities of this evolving space.
Geyer brings nearly two decades of experience. She knows the ins and outs of both traditional and digital advertising. Her focus on CTV is timely. As eMarketer predicts, CTV viewership in the U.S. will soar in 2025. Advertising revenue from CTV is expected to account for 8.1% of total ad spend. This is not just a trend; it’s a revolution.
The television advertising space is becoming a labyrinth. Viewers are no longer confined to linear cable. They now navigate a sea of streaming services. Netflix, Amazon Prime, Peacock—these platforms are changing the game. Advertisers must adapt or risk being left behind.
Continuum Media understands this challenge. Their platform is designed to simplify the planning, buying, and measurement processes. It’s an elegant solution in a chaotic environment. Geyer’s role will be pivotal. She will connect the dots between sales, operations, and CTV partners. This integration is crucial for success.
Advertisers face a daunting task. They must reach customers across multiple channels. The days of relying solely on traditional media are over. The future belongs to those who can deliver unified campaigns. Continuum’s Managed Service Platform is the key. It accesses inventory across all media types—local, regional, and national. This ensures that audiences are reached wherever they are.
Geyer emphasizes the importance of including CTV in media plans. Without it, advertisers miss a significant portion of their target audience. The comfort of home viewing has changed consumer behavior. Audiences are consuming media in ways that were unimaginable a decade ago. Advertisers must rise to this challenge.
The NFL serves as a prime example. It illustrates the value of a comprehensive advertising strategy. Fans engage with content across various platforms. Advertisers must follow suit. Continuum Media’s platform allows for this seamless integration. It’s about delivering the right message at the right time.
The complexities of the buying process are growing. Advertisers need a partner who understands this landscape. Continuum Media is well-positioned to guide them. Geyer’s expertise will streamline the CTV offering. This will empower clients to navigate the shifting tides of media consumption.
The future of advertising is not just about reaching audiences. It’s about understanding them. Advertisers must connect on a deeper level. This requires data-driven insights and innovative strategies. Continuum Media’s approach is rooted in this understanding. They aim to deliver campaigns that resonate.
As the CTV market expands, competition will intensify. Advertisers must differentiate themselves. Continuum Media’s platform offers a competitive edge. It provides the tools necessary to succeed in this fragmented landscape. Geyer’s leadership will be instrumental in harnessing these tools.
The media landscape is a puzzle. Each piece must fit together to create a cohesive picture. Continuum Media is assembling these pieces with precision. Their commitment to efficiency and effectiveness is evident. Advertisers can trust that their campaigns will reach the right audiences.
The rise of CTV is not just a trend; it’s a transformation. Advertisers must adapt to survive. Continuum Media is leading the charge. With Geyer at the helm of CTV efforts, the company is ready to tackle the challenges ahead. The future is bright for those who embrace change.
In conclusion, the media landscape is evolving rapidly. CTV is at the center of this evolution. Advertisers must navigate this new terrain with skill and strategy. Continuum Media is equipped to guide them through the complexities. With the right tools and expertise, success is within reach. The journey may be challenging, but the rewards are worth the effort. The future of advertising is here, and it’s connected.
Geyer brings nearly two decades of experience. She knows the ins and outs of both traditional and digital advertising. Her focus on CTV is timely. As eMarketer predicts, CTV viewership in the U.S. will soar in 2025. Advertising revenue from CTV is expected to account for 8.1% of total ad spend. This is not just a trend; it’s a revolution.
The television advertising space is becoming a labyrinth. Viewers are no longer confined to linear cable. They now navigate a sea of streaming services. Netflix, Amazon Prime, Peacock—these platforms are changing the game. Advertisers must adapt or risk being left behind.
Continuum Media understands this challenge. Their platform is designed to simplify the planning, buying, and measurement processes. It’s an elegant solution in a chaotic environment. Geyer’s role will be pivotal. She will connect the dots between sales, operations, and CTV partners. This integration is crucial for success.
Advertisers face a daunting task. They must reach customers across multiple channels. The days of relying solely on traditional media are over. The future belongs to those who can deliver unified campaigns. Continuum’s Managed Service Platform is the key. It accesses inventory across all media types—local, regional, and national. This ensures that audiences are reached wherever they are.
Geyer emphasizes the importance of including CTV in media plans. Without it, advertisers miss a significant portion of their target audience. The comfort of home viewing has changed consumer behavior. Audiences are consuming media in ways that were unimaginable a decade ago. Advertisers must rise to this challenge.
The NFL serves as a prime example. It illustrates the value of a comprehensive advertising strategy. Fans engage with content across various platforms. Advertisers must follow suit. Continuum Media’s platform allows for this seamless integration. It’s about delivering the right message at the right time.
The complexities of the buying process are growing. Advertisers need a partner who understands this landscape. Continuum Media is well-positioned to guide them. Geyer’s expertise will streamline the CTV offering. This will empower clients to navigate the shifting tides of media consumption.
The future of advertising is not just about reaching audiences. It’s about understanding them. Advertisers must connect on a deeper level. This requires data-driven insights and innovative strategies. Continuum Media’s approach is rooted in this understanding. They aim to deliver campaigns that resonate.
As the CTV market expands, competition will intensify. Advertisers must differentiate themselves. Continuum Media’s platform offers a competitive edge. It provides the tools necessary to succeed in this fragmented landscape. Geyer’s leadership will be instrumental in harnessing these tools.
The media landscape is a puzzle. Each piece must fit together to create a cohesive picture. Continuum Media is assembling these pieces with precision. Their commitment to efficiency and effectiveness is evident. Advertisers can trust that their campaigns will reach the right audiences.
The rise of CTV is not just a trend; it’s a transformation. Advertisers must adapt to survive. Continuum Media is leading the charge. With Geyer at the helm of CTV efforts, the company is ready to tackle the challenges ahead. The future is bright for those who embrace change.
In conclusion, the media landscape is evolving rapidly. CTV is at the center of this evolution. Advertisers must navigate this new terrain with skill and strategy. Continuum Media is equipped to guide them through the complexities. With the right tools and expertise, success is within reach. The journey may be challenging, but the rewards are worth the effort. The future of advertising is here, and it’s connected.